Book by Bangs David H
"Sinopsis" puede pertenecer a otra edición de este libro.
Get Hands-On, Proven Marketing Basics with This “Bible” of Business Marketing
Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services.
This all-new sixth edition of the marketing classic, The Market Planning Guide, contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business—from sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results.
From mastering the basics to applying marketing principles to the actual marketing plans of two different companies, this user-friendly workbook gets readers up-to-speed fast, and:
· Generates solutions to customer-retention issues using Web tools.
· Delivers a simple process for creating and supporting sales forecasts.
· Identifies differences in marketing for smaller ventures versus larger companies.
· Enhances growth opportunities using the Internet for information sharing and troubleshooting.
The Market Planning Guide is the most comprehensive, yet easy-to-use marketing planning tool available. Author David H. “Andy” Bangs outlines what’s at the heart of marketing an enterprise: the thrill of making a business grow, serving more customers, trying new ways to deliver value to customers, and watching employees grow and develop.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Very Good. 6th Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 908615-20
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: C09B-01659
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.2. Nº de ref. del artículo: G0793159717I4N00
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Librería: Book Outpost, Blawnox, PA, Estados Unidos de America
Condición: LikeNew. Never used! Light wear to corners/edges from shelving. Nº de ref. del artículo: 51WZZZ000EJN_ns
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Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de America
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_403942939
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Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Softcover. Condición: Good. 6. Get Hands-On, Proven Marketing Basics with This Bible of Business MarketingMarketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services.This all-new sixth edition of the marketing classic, The Market Planning Guide, contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size businessfrom sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results.From mastering the basics to applying marketing principles to the actual marketing plans of two different companies, this user-friendly workbook gets readers up-to-speed fast, and: Generates solutions to customer-retention issues using Web tools. Delivers a simple process for creating and supporting sales forecasts. Identifies differences in marketing for smaller ventures versus larger companies. Enhances growth opportunities using the Internet for information sharing and troubleshooting.The Market Planning Guide is the most comprehensive, yet easy-to-use marketing planning tool available. Author David H. Andy Bangs outlines whats at the heart of marketing an enterprise: the thrill of making a business grow, serving more customers, trying new ways to deliver value to customers, and watching employees grow and develop. Nº de ref. del artículo: SONG0793159717
Cantidad disponible: 1 disponibles
Librería: Academybookshop, Long Island City, NY, Estados Unidos de America
Paperback. Condición: Very Good. In fine condition, with some shelf-wear on the cover, clean pages. Nº de ref. del artículo: B-17704
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Librería: AwesomeBooks, Wallingford, Reino Unido
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780793159710
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Librería: Bahamut Media, Reading, Reino Unido
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780793159710
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Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Condición: new. Nº de ref. del artículo: FrontCover0793159717
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