Looks at how to write a mission statement that delivers a powerful message. Shows how to make the statement one of concrete, practical utility, not just inspirational value. Provides a useful Mission Statement Checklist and advice on how to evaluate the completed statement.
This Carver Guide shows how to write a mission statement that delivers a powerful message about the identity of the organization, clarifying the issues of what results are to be achieved, for or with which people, and at what cost. Carver shows how to make the statement concrete, not just one of rhetorical or inspirational value. He provides sample mission statements, a useful mission statement checklist, and practical advice on how to evaluate the completed statement. Specifically, in this Carver Guide you will learn:
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