Christian Radio: The Growth of a Mainstream Broadcasting Force - Tapa blanda

"valuable"--SPERDVAC Radiogram; "Lochte has clearly done his research on this fascinating topic...a valuable addition...highly recommended"--Jefferson Post, (NC).

Religious programming has been on the airwaves since broadcasting began, but today it is one of the fastest growing categories in radio. This book examines the progression of Christian radio from its beginnings on tiny local stations (like WCAL from St. Olaf's College in Minnesota) to its presence on network and satellite radio of today. The author notes the factors that brought Christian music into the mainstream and discusses how network policies and regulations affected the development of Christian radio. Also considered are the changing demographics that have contributed to the success of Christian broadcasting. Major Christian networks and their evangelical missions are discussed, along with such programs A Money Minute, Life on the Edge and Focus on the Family, which offer practical topical advice for today's Christian. The final chapter considers the future of Christian radio.