Book by Jones John Philip Slater Jan S
"Sinopsis" puede pertenecer a otra edición de este libro.
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.
Jan S. Slater is an associate professor of advertising at the E. W. Scripps School of Journalism at Ohio University in Athens, Ohio.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
GRATIS
A Estados Unidos de America
Gastos de envío:
EUR 18,48
De Reino Unido a Estados Unidos de America
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Condición: Good. 2nd. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 2469497-6
Cantidad disponible: 1 disponibles
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Condición: Good. 2003 2nd. ed. M. E. Sharpe ed. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-I-026-01227
Cantidad disponible: 1 disponibles
Librería: Chiron Media, Wallingford, Reino Unido
Hardcover. Condición: New. Nº de ref. del artículo: 6666-TNFPD-9780765609731
Cantidad disponible: 5 disponibles
Librería: moluna, Greven, Alemania
Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. David M Jones, Jan S. SlaterThis is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What s in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of . Nº de ref. del artículo: 594979308
Cantidad disponible: Más de 20 disponibles
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Condición: New. Nº de ref. del artículo: 184271873
Cantidad disponible: 3 disponibles
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9780765609731_lsuk
Cantidad disponible: Más de 20 disponibles
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L1-9780765609731
Cantidad disponible: Más de 20 disponibles
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L1-9780765609731
Cantidad disponible: Más de 20 disponibles
Librería: Revaluation Books, Exeter, Reino Unido
Hardcover. Condición: Brand New. 2nd edition. 320 pages. 9.00x6.25x1.00 inches. In Stock. This item is printed on demand. Nº de ref. del artículo: __0765609738
Cantidad disponible: 1 disponibles
Librería: Revaluation Books, Exeter, Reino Unido
Hardcover. Condición: Brand New. 2nd edition. 320 pages. 9.00x6.25x1.00 inches. In Stock. Nº de ref. del artículo: x-0765609738
Cantidad disponible: 2 disponibles