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In this invaluable reference, The Culinary Institute of America provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind. From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, it provides detailed guidance on every aspect of the catering business, showing operators how to troubleshoot and creatively solve problems. Illustrated throughout with 50 photographs and 30 black-and-white illustrations, Catering is an indispensable guide for anyone who wants to succeed in this highly competitive field.Contraportada:
Praise for Catering
"Every restaurateur also wants to be in catering but doesn't always know how to take that step. Catering shows us how to take that step with ease and grace."
—Nick Livanos Co-owner of The Livanos Restaurant Group
"This book is the most comprehensive, all-in-one resource I have seen. It is filled from cover-to-cover with accurate, updated, and detailed information on all aspects of the catering industry. It is a must read for both novices and experienced caterers."
—Alison Awerbuch Executive Vice President and Partner of Abigail Kirsch Catering Relationships
"If this book had been around when I started my company, it would have shaved ten years of frustration and foolish decisions off my career and added ten years to my life. The devil (or the profit) is in the details and Catering covers the details, chapter by chapter, with entertaining examples and insightful photographs."
—Lori Daniel Chief Inspiration Officer/Founding Chef and Co-Chair of Two Chefs on a Roll
"After twenty-six years of building my business on intuition and creativity, I wish I would have had this book when I first started. If you are starting a catering company, buy this book! It sets the standard for today's competitive market with emphasis on profitability."
—Elaine Bell Owner of Elaine Bell Catering
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Descripción Wiley. Hardcover. Condición: New. 076455798X This is a hardcover book with dust jacket. Nº de ref. del artículo: LA180E1
Descripción John Wiley & Sons. Condición: New. pp. 368. Nº de ref. del artículo: 7599472
Descripción Wiley, 2008. Hardcover. Condición: New. 1. Nº de ref. del artículo: DADAX076455798X
Descripción Wiley, 2008. Condición: New. book. Nº de ref. del artículo: M076455798X
Descripción Wiley, 2008. Hardcover. Condición: New. Never used!. Nº de ref. del artículo: P11076455798X