News for a Change: An Advocate′s Guide to Working with the Media - Tapa dura

News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibilityy, gathering support, and challenging those in positions of power.