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"Sinopsis" puede pertenecer a otra edición de este libro.
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need!
Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively.
Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP21769903
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Librería: BookHolders, Towson, MD, Estados Unidos de America
Condición: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: 1st Edition ] Publisher: SAGE Publications, Inc Pub Date: 10/3/2000 Binding: Hardcover Pages: 570 1st Edition. Nº de ref. del artículo: 6483275
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Nº de ref. del artículo: 8445957
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Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Hardcover. Condición: Good. First Edition. Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing effects the welfare of society. Drawing on the talents of an outstanding team of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate marketing. Each chapter covers a different path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and to help marketing practice serve society more effectively. Nº de ref. del artículo: SONG0761916261
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Hardcover. Condición: New. Nº de ref. del artículo: Abebooks105012
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Hardcover. Condición: New. New. book. Nº de ref. del artículo: D7S9-1-M-0761916261-5
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