"Sinopsis" puede pertenecer a otra edición de este libro.
Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.
Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Condición: New. Nº de ref. del artículo: ABLIING23Feb2416190162689
Descripción Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9780761910015_lsuk
Descripción Hardcover. Condición: Brand New. 166 pages. 9.50x6.25x0.50 inches. In Stock. This item is printed on demand. Nº de ref. del artículo: __0761910018
Descripción Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Denis McQuail provides a coherent and succinct account of the concept of `media audience in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and f. Nº de ref. del artículo: 594967060
Descripción Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - `The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific 'audience' and does it to perfection with a simple very readable presentation' - The Economic Times. Nº de ref. del artículo: 9780761910015