Reseña del editor:
Successful entrepreneurs are not all exceptionally well educated or gifted. Most of them are average, everyday people who decided to forsake the frustration and uncertainty of the present job market. They're people who have made an absolute commitment to take control of their own destinies.In his new book, The Kitchen Table Millionaire, home business consultant Patrick Cochrane shows everyday people how to earn a comfortable living doing something they truly love. The book equips them to turn their individual abilities, talents or even hobbies into an unbeatable blueprint for financial freedom. With this philosophy in mind, Cochrane walks readers through the steps they must take to convert their idea into a prosperous business, sparing them from "get-rich-quick" schemes and dubious seminars. Some of the steps include:Finding, naming, protecting an idea with trademarks, patents and copyrightsRegistering a business, utilizing tax advantages, and controlling spendingMarketing via mail order, newspaper classifieds, and catalogsGenerating free publicity with news releases, on-line media searches, and radio/TVCybermarketing on the Internet, designing a web site, and moreMost Americans are too busy with hectic jobs to analyze where they really are in life. The Kitchen Table Millionaire will unleash the dormant entrepreneurial spirit and unshakable determination dwelling inside, and show readers how to make a life change.About the AuthorA home business consultant, broadcaster, speaker and direct-response entrepreneur, Patrick W. Cochrane has taught entrepreneurship at seminars in Canada and nationwide including The Learning Annex. He has appeared on television, radio and in print throughout North America showing people how to turn their ideas into reality while avoiding the pitfalls of misinformation and schemes. He now lives in La Jolla, California.
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