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Críticas:
"Kirkpatrick's amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it's fascinating to hear what resulted" (Chris Anderson, Editor of Wired and author of The Long Tail)
"A carefully reported book that should change the way you think about a very unusual enterprise ... does the best job yet of making sense of Facebook's founder, 26-year-old Mark Zuckerberg" (Forbes)
"Mr. Kirkpatrick ... was encouraged by Mr. Zuckerberg to write this book and was granted extensive access to him and his associates ... [Kirkpatrick] gives the reader a detailed understanding ... [and] still does an animated job of evoking the collegiate atmosphere that reigned at the company" (New York Times)
"Mr. Kirkpatrick doesn't coddle his subject, yet he presents Mr. Zuckerberg's point of view much more comprehensibly than we have seen it before ... The author lets you get inside Mr. Zuckerberg's head" (Wall Street Journal)
"Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg" (The Economist)
Reseña del editor:
"A carefully reported book that should change the way you think about a very unusual enterprise ... does the best job yet of making sense of Facebook's founder, 26-year-old Mark Zuckerberg" (Forbes)
"Mr. Kirkpatrick ... was encouraged by Mr. Zuckerberg to write this book and was granted extensive access to him and his associates ... [Kirkpatrick] gives the reader a detailed understanding ... [and] still does an animated job of evoking the collegiate atmosphere that reigned at the company" (New York Times)
"Mr. Kirkpatrick doesn't coddle his subject, yet he presents Mr. Zuckerberg's point of view much more comprehensibly than we have seen it before ... The author lets you get inside Mr. Zuckerberg's head" (Wall Street Journal)
"Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg" (The Economist)
Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.
With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. Zuckerberg has consistently focused on growth and not on profit and has remained resolute that Facebook will transform how people communicate. By all evidence it is now succeeding - spectacularly - on a global level. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.
With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. Zuckerberg has consistently focused on growth and not on profit and has remained resolute that Facebook will transform how people communicate. By all evidence it is now succeeding - spectacularly - on a global level. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.
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- EditorialVirgin Books
- Año de publicación2010
- ISBN 10 0753522748
- ISBN 13 9780753522745
- EncuadernaciónTapa blanda
- Número de páginas384
- Valoración
EUR 3,81
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The Facebook Effect: The Inside Story of the Company that is Connecting the World
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