Events Management

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( 34 valoraciones por Goodreads )
 
9780750665339: Events Management

Book by Glenn Bowdin Johnny Allen William OToole Rob Harri

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Reseña del editor:

Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book:
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
* Examines the events industry within its broader business context
* Provides an effective guide for producers of events
* Contains learning objectives and review questions to consolidate learning

Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show.

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.

Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online 'history of events', together with links to websites and other resources for both students and lecturers.

* Revised and updated to include three new chapters on economic analysis of events, strategic marketing, and information technologies
* Introduces the concepts of special event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation

Biografía del autor:

Glenn Bowdin is Head of the UK Centre for Events Management, Leeds Metropolitan University, UK.

Johnny Allen is Foundation Director of the Australian Centre for Event Management, University of Technology, Sydney, Australia.

William O'Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and create their long term events program. For last five years he advised the Supreme Commission for Tourism in the Kingdom of Saudi Arabia on the development of their new festival program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as the Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard.. He has two international event textbooks released and the information and checklists on his CDROM ELMS (www.epms.net), are used by events and venues around the world to manage their events.

Rob Harris is Director of the Australian Centre for Event Management and Senior Lecturer at the University of Technology, Sydney, Australia.

Ian McDonnell is Senior Lecturer at the University of Technology, Sydney, Australia.

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Glenn Bowdin
Editorial: A Butterworth-Heinemann Title (2006)
ISBN 10: 0750665335 ISBN 13: 9780750665339
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Glenn Bowdin; Johnny Allen; William O'Toole
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Bowdin, Glenn A. J./ Allen, Johnny/ O'Toole, William/ Harris, Robert/ McDonnell, Ian
Editorial: Butterworth-Heinemann (2006)
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Descripción Butterworth-Heinemann, 2006. Paperback. Estado de conservación: Brand New. 2nd edition. 510 pages. 9.00x6.75x1.00 inches. In Stock. Nº de ref. de la librería zk0750665335

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Descripción A Butterworth-Heinemann Title, 2006. Paperback. Estado de conservación: New. New item. Nº de ref. de la librería QX-045-53-4740704

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