Events Management

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9780750665339: Events Management
From the Publisher:

Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book:
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
* Examines the events industry within its broader business context
* Provides an effective guide for producers of events
* Contains learning objectives and review questions to consolidate learning

Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show.

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.

Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online 'history of events', together with links to websites and other resources for both students and lecturers.

* Revised and updated to include three new chapters on economic analysis of events, strategic marketing, and information technologies
* Introduces the concepts of special event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation

About the Author:

Glenn Bowdin is Head of the UK Centre for Events Management, Leeds Metropolitan University, UK.

Johnny Allen is Foundation Director of the Australian Centre for Event Management, University of Technology, Sydney, Australia.

William O'Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and create their long term events program. For last five years he advised the Supreme Commission for Tourism in the Kingdom of Saudi Arabia on the development of their new festival program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as the Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard.. He has two international event textbooks released and the information and checklists on his CDROM ELMS (www.epms.net), are used by events and venues around the world to manage their events.

Rob Harris is Director of the Australian Centre for Event Management and Senior Lecturer at the University of Technology, Sydney, Australia.

Ian McDonnell is Senior Lecturer at the University of Technology, Sydney, Australia.

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1.

Bowdin, Glenn; Allen, Johnny; O'Toole, William; Harris, Rob; McDonnell, Ian
Editorial: Taylor Francis Ltd, United Kingdom (2006)
ISBN 10: 0750665335 ISBN 13: 9780750665339
Nuevos Paperback Cantidad: 10
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Descripción Taylor Francis Ltd, United Kingdom, 2006. Paperback. Estado de conservación: New. 2nd Revised edition. 244 x 184 mm. Language: English . Brand New Book ***** Print on Demand *****. Events Management, Second Edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: introduces the key concepts of event planning and management; discusses the key components for staging an event, and covers the whole process from creation to evaluation; examines the events industry within its broader business context; provides an effective guide for producers of events; and, contains learning objectives and review questions to consolidate learning. Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website which includes updates, downloadable figures from the book and an online history of events, together with links to websites and other resources for both students and lecturers. It is revised and updated to include three new chapters on economic analysis of events, strategic marketing, and information technologies. It introduces the concepts of special event planning and management. It discusses the key components for staging an event, and covers the whole process from creation to evaluation. Nº de ref. de la librería AAV9780750665339

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Bowdin, Glenn; Allen, Johnny; O'Toole, William; Harris, Rob; McDonnell, Ian
Editorial: Routledge (2006)
ISBN 10: 0750665335 ISBN 13: 9780750665339
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Descripción Routledge, 2006. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería LQ-9780750665339

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Bowdin, Glenn; Allen, Johnny; O'Toole, William; Harris, Rob; McDonnell, Ian
Editorial: Taylor Francis Ltd, United Kingdom (2006)
ISBN 10: 0750665335 ISBN 13: 9780750665339
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Descripción Taylor Francis Ltd, United Kingdom, 2006. Paperback. Estado de conservación: New. 2nd Revised edition. 244 x 184 mm. Language: English . Brand New Book ***** Print on Demand *****. Events Management, Second Edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: introduces the key concepts of event planning and management; discusses the key components for staging an event, and covers the whole process from creation to evaluation; examines the events industry within its broader business context; provides an effective guide for producers of events; and, contains learning objectives and review questions to consolidate learning. Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website which includes updates, downloadable figures from the book and an online history of events, together with links to websites and other resources for both students and lecturers. It is revised and updated to include three new chapters on economic analysis of events, strategic marketing, and information technologies. It introduces the concepts of special event planning and management. It discusses the key components for staging an event, and covers the whole process from creation to evaluation. Nº de ref. de la librería AAV9780750665339

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Bowdin, Glenn; Allen, Johnny; O'Toole, William; Harris, Rob; McDonnell, Ian
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ISBN 10: 0750665335 ISBN 13: 9780750665339
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Descripción A Butterworth-Heinemann Title, 2006. Paperback. Estado de conservación: New. 2nd Revised edition. Nº de ref. de la librería DADAX0750665335

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Descripción Routledge, 2006. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780750665339

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Descripción A Butterworth-Heinemann Title, 2006. Paperback. Estado de conservación: New. Nº de ref. de la librería INGM9780750665339

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Descripción Butterworth-Heinemann Ltd. Paperback. Estado de conservación: New. Paperback. 448 pages. Dimensions: 9.6in. x 7.2in. x 1.2in.Book by Glenn Bowdin, Johnny Allen, William OToole, Rob Harris, Ian McDonnell This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780750665339

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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97807506653391.0

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Descripción A Butterworth-Heinemann Title, 2006. Paperback. Estado de conservación: New. New item. Nº de ref. de la librería QX-045-53-4740704

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