"Sinopsis" puede pertenecer a otra edición de este libro.
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.
A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:
This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 10,52
De Reino Unido a Estados Unidos de America
Descripción Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Nº de ref. del artículo: C9780750655507
Descripción Condición: New. Nº de ref. del artículo: 1740602-n
Descripción Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. Nº de ref. del artículo: B9780750655507
Descripción Paperback. Condición: Brand New. 1st edition. 412 pages. 9.50x7.50x1.00 inches. In Stock. Nº de ref. del artículo: __075065550X
Descripción Condición: New. New. In shrink wrap. Looks like an interesting title! 1.55. Nº de ref. del artículo: Q-075065550X
Descripción Condición: New. Nº de ref. del artículo: 1740602-n
Descripción Condición: New. Brand new! Please provide a physical shipping address. Nº de ref. del artículo: 9780750655507