'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
"Sinopsis" puede pertenecer a otra edición de este libro.
Professor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organizations including the British Institute of Innkeeping, J. D. Wetherspoon and McDonald's Restaurants Limited.
She has an MSc in Entrepreneurial Studies and her Ph.D. thesis investigated small firm strategic alliances. Since 1979 she has been an entrepreneur in her own right, owning and operating a number of restaurant and hotel businesses. In addition, she regularly undertakes consultancy projects for entrepreneurs both in the UK and internationally.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Butterworth-Heinemann, 2000. Paperback. Estado de conservación: Brand New. 1st edition. 296 pages. 9.25x6.25x0.50 inches. In Stock. Nº de ref. de la librería __0750647728
Descripción Routledge. Estado de conservación: BRAND NEW. -296pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 2004637
Descripción Routledge, 2017. Paperback. Estado de conservación: NEW. 9780750647724 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Nº de ref. de la librería HTANDREE0265452
Descripción Routledge, 2000. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110750647728
Descripción Routledge, 2000. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0750647728
Descripción Routledge. PAPERBACK. Estado de conservación: New. 0750647728 New Condition. Nº de ref. de la librería NEW7.1241108
Descripción Routledge, 2000. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0750647728