Innovation and Entrepreneurship: Practice and Principles (Drucker series) - Tapa blanda

'On bookshelves crowded with books on management principles and practice and promising success and profit to their purchasers, this book stands head and shoulders above the rest.'
The Accountant's Magazine
'Destined to become a best-seller.'
CBI News
'Drucker now adds Innovation and Entrepreneurship to the remarkable series of books about management that he has been writing since 1939. Any book by Drucker is rewarding, and it is impossible to read the man without learning a lot'.
Fortune

There are already thousands of managers who are avid readers of Peter Drucker's books - this major work will establish many more. Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks,
structures and strategies; staffing, compensation and rewards.
In addition to managers in all types of business, lecturers and students of management and business studies will find this a revealing and exciting work. Highly original in approach, it is nevertheless a practical and illuminating study of a major, but hitherto neglected area, crucial for today's world.

Practical and illuminating
Written by one of the world's leading management gurus
Includes a new preface which relates the book to managers in the '90s.