Artículos relacionados a Pocket Guide to the Marketing Plan
Book by McDonald Malcolm Morris Peter
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor:
Marketing planning still remains one of the great, unconquered challenges for business everywhere. There is a growing body of evidence to show that the difference between efficiency and effectiveness (or, in planning terms, between tactics and strategy) is becoming more important. Today, successful chief executives are grasping the absolute necessity of understanding where their companies should be going, with this direction properly articulated in plans that identify and develop those things that make a company significantly different and profitable. This unique pocket guide aims to improve awareness of marketing planning in its broadest context and is a must for marketing students and professionals.
Biografía del autor:
Malcolm McDonald is Professor of Marketing Planning at the Cranfield School of Management.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialButterworth-Heinemann Ltd
- Año de publicación1995
- ISBN 10 0750626429
- ISBN 13 9780750626422
- EncuadernaciónTapa blanda
- Número de páginas96
- IlustradorParkin George
EUR 5,45
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EUR 6,45
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Pocket Guide to the Marketing Plan
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Butterworth-Heinemann
(1996)
ISBN 10: 0750626429
ISBN 13: 9780750626422
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Descripción Condición: Very Good. 1710276234. 3/12/2024 8:43:54 PM. Nº de ref. del artículo: U9780750626422
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ISBN 13: 9780750626422
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Descripción Paperback. Condición: Very Good. Pocket Guide to the Marketing Plan This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780750626422
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Pocket Guide to the Marketing Plan
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ISBN 10: 0750626429
ISBN 13: 9780750626422
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Descripción Condición: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP13245550
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Pocket Guide to the Marketing Plan
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(1996)
ISBN 10: 0750626429
ISBN 13: 9780750626422
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Paperback
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Valoración
Descripción Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780750626422
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Pocket Guide to the Marketing Plan
Publicado por
Butterworth-Heinemann Ltd
(1995)
ISBN 10: 0750626429
ISBN 13: 9780750626422
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Descripción Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,200grams, ISBN:9780750626422. Nº de ref. del artículo: 8535149
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Pocket Guide to the Marketing Plan
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Butterworth-Heinemann, Oxford
(1996)
ISBN 10: 0750626429
ISBN 13: 9780750626422
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Descripción Condición: Very Good+. Unique pocket guide aims to improve awareness of marketing planning in its broadest context and is a must for marketing students and professionals. Pa per. Nº de ref. del artículo: RWARE0000005903
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Pocket Guide to the Marketing Plan
Publicado por
Butterworth-Heinemann
(1996)
ISBN 10: 0750626429
ISBN 13: 9780750626422
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Descripción Softcover. Condición: Good. 0. A unique marketing book, from one of the most widely read and high profile marketing authors. Marketing planning still remains one of the great, unconquered challenges for businesses everywhere. There is a growing body of evidence to show that the difference between efficiency and effectiveness (or, in planning terms, between tactics and strategy) is becoming more important. Today, successful chief executives are grasping the absolute necessity of understanding where their companies should be going, with this direction properly articulated in plans that identify and develop those things that make a company significantly different and profitable. This guide aims to improve awareness of marketing planning in its broadest context.From the hugely popular 'pocket book' seriesUnique easy-to-refer to styleAims to improve awareness of marketing planning in its broadest context. Nº de ref. del artículo: SONG0750626429
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