When Digital Becomes Human: The Transformation of Customer Relationships

4,31 valoración promedio
( 29 valoraciones por Goodreads )
 
9780749473235: When Digital Becomes Human: The Transformation of Customer Relationships
Críticas:

"Do you think customer relationships are important? Do you believe you are running a customer-focused company? Then read this book. Using a wide range of case studies and inspiring stories, it will show you how to really put the customer at the heart of everything. You will learn how to combine the digital and human dimensions to create emotional, productive customer relationships." ( Dominique Leroy, CEO, Proximus 2015-02-18)

" When Digital Becomes Human goes further than the traditional theories on customers and the future. It forces you to take the customer relationship ten steps further. It is an inspiring read for all managers serious about their relationships with their customers." ( Wiebe Draijer, CEO Rabobank 2015-02-18)

"Everyone wants to be digital, even CEOs. But it only works if you create an authentic relationship with your customers - in this digital world, personal relationships actually become more important. The link between digital and human is explored brilliantly in this book. A mustread for every modern CEO. A must-read for every old-fashioned one too." ( Marc Coucke, CEO, Omega Pharma 2015-02-18)

Reseña del editor:

Consumers are adopting new technologies faster than ever. Consumers are organizing themselves to create businesses so they can shortcut industries. Their expectations towards companies and organizations are rapidly increasing. Customer relationships have completely changed and will continue to change in the next few years. In an age when customers have access to vast amounts of data about each company, its product and its competitors, customer experience is the only sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but combining a digital first attitude with a human touch. Steven Van Belleghem explores and explains the new digital relationships, showing marketing managers, directors and commercial decision makers how to positively transform customer relationships to drive business success by adding 'heart' to the digital experience. Packed with global examples of organisations that have successfully transformed their customer relationships, the book presents a clear and implementable model showing how companies can integrate an 'emotional' layer in their digital strategy to truly achieve consumer engagement and loyalty.

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Steven Van Belleghem
ISBN 10: 0749473231 ISBN 13: 9780749473235
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494732350000000

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Steven Van Belleghem
Editorial: Kogan Page Ltd, United Kingdom (2015)
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 232 x 156 mm. Language: English . Brand New Book. WINNER: 2016 Chartered Management Institute Management Book of the Year - Commuter s Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn t just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy.This guide to combining two of a business s most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more. Nº de ref. de la librería AAS9780749473235

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Steven Van Belleghem
Editorial: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749473231 ISBN 13: 9780749473235
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 232 x 156 mm. Language: English . Brand New Book. WINNER: 2016 Chartered Management Institute Management Book of the Year - Commuter s Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn t just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy.This guide to combining two of a business s most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more. Nº de ref. de la librería AAS9780749473235

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Descripción Kogan Page 2015-04-03, London |Philadelphia, 2015. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749473235

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Steven Van Belleghem
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Descripción Kogan Page 2015-04-03, 2015. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-01506511

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Van Belleghem, Steven
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Descripción Kogan Page Ltd, 2015. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780749473235

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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, When Digital Becomes Human: The Transformation of Customer Relationships, Steven Van Belleghem, In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more. Nº de ref. de la librería B9780749473235

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Steven Van Belleghem
Editorial: Kogan Page 2015-04-03 (2015)
ISBN 10: 0749473231 ISBN 13: 9780749473235
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Descripción Kogan Page 2015-04-03, 2015. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-05217376

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Van Belleghem, Steven
Editorial: Kogan Page 2015-04-03 (2015)
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Descripción Kogan Page 2015-04-03, 2015. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatched within 2 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-BNT-01514773

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Descripción Kogan Page, 2015. Estado de conservación: New. Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 14. Weight in Grams: 322. . 2015. Paperback. . . . . . Nº de ref. de la librería V9780749473235

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