The Management of Luxury: A Practitioner's Handbook

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9780749471668: The Management of Luxury: A Practitioner's Handbook

The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shifting expectations.

The Management of Luxury consists of 26 contributions from 51 international experts that discuss key strategies for premium brand success. Using unique research and case studies from a vast array of leading brands including Burberry, Grey Goose, and Rolex, they examine how luxury is evolving and which fundamental aspects of the business need to be prioritized in a time of change and transition.

The book provides a strategic approach to luxury management and focuses on four key areas: market, brand strategy, business strategy and responsibility. In addition, it analyzes the latest trends, such as the impact of social media and the role of emerging markets, and offers a multicultural perspective designed to create challenges to the traditional, established rules of an ever-evolving industry.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

The Management of Luxury is a collection of 26 articles written by 51 individual contributors from around the world, edited by Benjamin Berghaus, Günter Müller-Stewens, and Sven Reinecke.

Benjamin Berghaus
 is Manager of the "Research Program for Luxury Brands" at the Institute of Marketing at the University of St.Gallen (HSG), Switzerland.  

Günter Müller-Stewens is Professor of Management and Organization and Director of the Institute of Management at the University of St.Gallen (HSG).

Sven Reinecke
is Professor of Management and Director of the Institute of Marketing at the University of St.Gallen (HSG).

Contributors:
Emil Annen
, Institute of Marketing at the University of St Gallen
Eric Arnould, Professor of Marketing at the University of Southern Denmark
Elisa Arrigo, Assistant Professor of Management at the University of Milan-Bicocca
Verena Batt, Research and Teaching Assistant at the University in Basel
Carsten Baumgarth, Professor of Marketing and Brand Management at the Berlin School of Economics and Law
Stefan Behrens, Scientific Research Assistant at the Leibniz University of Hannover
Philip Beil, Partner at Roland Berger Strategy Consultants
Michael Breazeale, Assistant Professor of Marketing at Mississippi State University
Ludovica Cesareo, Sapienza University of Rome
Claude Chailan, Professor and Programme Director at EM Strasbourg Business School 
Camille Depigny, Project Manager
Delphine Dion, Associate Professor at Sorbonne Graduate Business School
Alexander Gaus, Senior Consultant at Roland Berger Strategy Consultants
Kaibin He, Beijing University's Guanghua School of Management
Klaus Heine, Assistant Professor of Luxury Marketing at EMLYON Business School
Sabrina Helm, Associate Professor of Retailing at the University of Arizona
Nadine Hennigs, Assistant Professor at the Leibniz University of Hannover
Anurag Hingorani, Deputy Head and Senior Lecturer at the University of Technology, Sydney
Michael Jäckel, Professor of Sociology at Trier University
Olga Louisa Kastner, Project Manager at Kommunikationnsagentur Liganova
Christiane Klarmann, Scientific Research Assistant at the Leibniz University of Hannover
Eirini Koronaki, Athens University of Economics and Business
Charles Aaron Lawry, Assistant Professor of Marketing at Pace University 
Nicole Lohrisch, Research Assistant at the Berlin School of Economics and Law
Christopher R Long, Senior Data Analyst at Quantiful, LLC
Anne-Flore Maman, Founder and Owner of SémioConsult
Farah Montesa, Experienced in the New York fashion industry 
Daniela Ott, Chief Operating Officer at Kering Luxury
George Panigyrakis, Professor of Marketing at Athens University of Economics and Business 
Alberto Pastore, Professor of Business Management at Sapienza University of Rome
Michel Phan, Associate Professor of Luxury Marketing at EMLYON Business School
Michael Reinhold, Head of the Centre of Competence at the University of St Gallen
France Riguelle, Teaching and Research Assistant at the University of Liege's HEC Business School
René Rohrbeck, Associate Professor of Strategy at Aarhus University
Marcus SchÖgel, Director of the Institute of Marketing at the University of St Gallen
Fabian Sommerrock, Principal at Roland Berger Strategy Consultants
Alexander Stigelski, Research Fellow at the Leibniz University of Hannover 
Prokopsis Theodoridis, Assistant Professor of Marketing at the Food and Agricultural Enterprises of the University of Patras 
Timo Tischer, Institute of Marketing at the University of St Gallen
Ivan Valek, Writer
Didier Van Caillie, Director of the Research Centre on Corporate Performance (CEPE) and Professor at the University of Liege's HEC Business School
Sofia Vassou, Food and Agricultural Enterprises at the University of Patras
Vera Waldschmidt, Institut für Marketing und Dienstleistungsforschung Wirtschafts- undSozialwissenschaftliche Fakultät at the University of Rostock
David S Waller, University of Technology, Sydney Business School
Rui Wang, Associate Professor of Marketing at Peking University
Yue Wen, Beijing University's Guanghua School of Management
Klaus-Peter Wiedmann, Chair and Director of the Institute of Marketing and Management at the Leibniz University of Hannover
Duane Windsor, Lynette S. Autrey Professor of Management at Rice University's Jesse H. Jones Graduate School of Business

Review:

"[T]he most detailed and multifaceted coverage of luxury marketing I have come across...the only book the specialist working in luxury brand management would need to read to feel more prepared to tackle the challenges the luxury market poses, and be able to make more informed decisions." (Michael Baicoianu Brand Uniq)

"Focusing on the key strategic areas of market, brand strategy, business strategy and luxury responsibility, this book delivers a veritable mass of information... If you are new to the luxury sector this would be a particularly excellent desk resource and initiation to the different world of luxury products. Even if you have been working in this sector for a long time, you surely cannot fail to get some benefit from this book." (Darren Ingram Darren Ingram Media)

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción Kogan Page Ltd, United Kingdom, 2014. Hardback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market. Nº de ref. de la librería APC9780749471668

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Descripción Kogan Page Ltd, United Kingdom, 2014. Hardback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****. In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market. Nº de ref. de la librería APC9780749471668

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Berghaus, Benjamin [Editor]; Reinecke, Sven [Editor]; M?ller-Stewens, G?nter [Editor];
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