The Management of Luxury: A Practitioner’s Handbook - Tapa dura

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9780749471668: The Management of Luxury: A Practitioner’s Handbook

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ISBN 10: 0749471662 ISBN 13: 9780749471668

Editorial: Kogan Page, 2014

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Cr�ticas:

"Focusing on the key strategic areas of market, brand strategy, business strategy and luxury responsibility, this book delivers a veritable mass of information, much of which even as an industry professional you might not have realised that you needed." (Darren Ingram, business and communications consultant 2015-01-20)

"The Management of Luxury is probably the only book the specialist working in luxury brand management would need to read to feel more prepared to tackle the challenges the luxury market poses, and be able to make more informed decisions." (Branduniq.com 2015-03-25)

"An in-depth survey well suited to any business collection." (Midwest Book Review, The Bookwatch, The Business Shelf)

Rese�a del editor:

In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary.

Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.

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