The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

4 valoración promedio
( 1 valoraciones por Goodreads )
 
9780749471064: The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing contains the thinking on which to base sound reactions to the marketing challenges faced by large and small companies today.  Combining elements of the textbook and real world marketing experiences, it is packed with useful information and meditations on the craft of marketing, designed both to structure the reader's thinking and as a springboard to further reflection. As such, the Ps - one to a chapter - are split into distinct categories.
 
The first group contains the core Ps: the original four plus one more: packaging. In some versions this is included in product and it also can be confused with promotion. However, they are distinctive exercises. Group two covers actions that can be taken by product managers: Planning, Persuasion, Publicity, Push-pull and Positioning. Group three looks at how we measure success: Profit, Productivity, Partnership, Power and Perception. The final chapters cover the behaviors of everyone involved: People,  Positive, Professionalism, Passion and Personality   

Strewn within the chapters are numerous case studies. Some are taken from the author's personal experience, others are based on original research; still others on critical insight into some of the problems and opportunities faced by the consumer brands of our time. We learn how some brands change the game, such as Häagen Dazs and the Sony Walkman (both of which the author saw from the inside), and how others, such as Kodak, get left behind.
 
The 20 Ps of Marketing strives to uncover something of lasting value about the long-term truths, the fundamentals of marketing. And it addresses the constant need for innovation, the pressure on budgets, the rise of social media and the sustainability and ethical issues that characterise the current marketing landscape.

"Sinopsis" puede pertenecer a otra edición de este libro.

Book Description:

Expands on the traditional marketing mix of 4 Ps to 20

About the Author:


David Pearson is an experienced non-executive chairman, director and business advisor, with classical sales and marketing background gained with some of the world's great brand owners and extensive experience of building technology businesses.  He has advised many companies including BP, Bear Stearns, IBM, GlaxoSmithKline, Reuters and Technicolor.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Pearson, David
ISBN 10: 0749471069 ISBN 13: 9780749471064
Nuevos Cantidad: 2
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2014. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780749471064

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,29
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Pearson, David
Editorial: Kogan Page 1/28/2014 (2014)
ISBN 10: 0749471069 ISBN 13: 9780749471064
Nuevos Paperback or Softback Cantidad: 3
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page 1/28/2014, 2014. Paperback or Softback. Estado de conservación: New. The 20 PS of Marketing: A Complete Guide to Marketing Strategy. Book. Nº de ref. de la librería BBS-9780749471064

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,71
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Pearson, David
Editorial: Kogan Page (2017)
ISBN 10: 0749471069 ISBN 13: 9780749471064
Nuevos Paperback Cantidad: > 20
Impresión bajo demanda
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 0749471069

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,32
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,69
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Pearson, David
Editorial: Kogan Page (2017)
ISBN 10: 0749471069 ISBN 13: 9780749471064
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
Librería
Save With Sam
(North Miami, FL, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. Brand New! This item is printed on demand. Nº de ref. de la librería 0749471069

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,94
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

David Pearson
Editorial: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749471069 ISBN 13: 9780749471064
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Haagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing. Nº de ref. de la librería AAS9780749471064

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,96
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

David Pearson
Editorial: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749471069 ISBN 13: 9780749471064
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Haagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing. Nº de ref. de la librería AAS9780749471064

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,96
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Pearson, David
Editorial: Kogan Page
ISBN 10: 0749471069 ISBN 13: 9780749471064
Nuevos PAPERBACK Cantidad: 10
Librería
Lakeside Books
(Benton Harbor, MI, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749471069 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1.04. Nº de ref. de la librería OTF-S-9780749471064

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,93
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

David Pearson
Editorial: Kogan Page 2013-12-03 (2013)
ISBN 10: 0749471069 ISBN 13: 9780749471064
Nuevos Cantidad: 2
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Kogan Page 2013-12-03, 2013. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-01243387

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,42
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

David Pearson
Editorial: Kogan Page 2013-12-03 (2013)
ISBN 10: 0749471069 ISBN 13: 9780749471064
Nuevos Paperback Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Kogan Page 2013-12-03, 2013. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-TBS-00003662

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,14
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

David Pearson
Editorial: Kogan Page
ISBN 10: 0749471069 ISBN 13: 9780749471064
Nuevos Paperback Cantidad: > 20
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page. Paperback. Estado de conservación: New. 336 pages. Dimensions: 9.1in. x 6.1in. x 0.8in.The 20 Ps of Marketing contains the thinking on which to base sound reactions to the marketing challenges faced by large and small companies today. Combining elements of the textbook and real world marketing experiences, it is packed with useful information and meditations on the craft of marketing, designed both to structure the readers thinking and as a springboard to further reflection. As such, the Ps - one to a chapter - are split into distinct categories. The first group contains the core Ps: the original four plus one more: packaging. In some versions this is included in product and it also can be confused with promotion. However, they are distinctive exercises. Group two covers actions that can be taken by product managers: Planning, Persuasion, Publicity, Push-pull and Positioning. Group three looks at how we measure success: Profit, Productivity, Partnership, Power and Perception. The final chapters cover the behaviors of everyone involved: People, Positive, Professionalism, Passion and PersonalityStrewn within the chapters are numerous case studies. Some are taken from the authors personal experience, others are based on original research; still others on critical insight into some of the problems and opportunities faced by the consumer brands of our time. We learn how some brands change the game, such as Hagen Dazs and the Sony Walkman (both of which the author saw from the inside), and how others, such as Kodak, get left behind. The 20 Ps of Marketing strives to uncover something of lasting value about the long-term truths, the fundamentals of marketing. And it addresses the constant need for innovation, the pressure on budgets, the rise of social media and the sustainability and ethical issues that characterise the current marketing landscape. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749471064

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,47
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda