Principled Selling: How to Win More Business Without Selling Your Soul

3,6 valoración promedio
( 5 valoraciones por GoodReads )
 
9780749466572: Principled Selling: How to Win More Business Without Selling Your Soul
Review:

"Get the book, do what it says, and you will achieve outstanding results." (Richard Denny, author 'Selling to Win')

"A book for, and of, our time. Totally relevant, easy to understand and put into practice. ... An enabling tool kit for the 21st century" (Trevor Lee, Managing Partner ES International Ltd)

"Gives both the 'how-to' and the 'confidence' to successfully sell, without it feeling as if you are selling your soul. It's for this (and many other good reasons) that I am recommending and buying this book for all my clients." (Heather Townsend, Co-author of 'How to Make Partner and Still Have a Life, and author of 'The FT Guide to Business Networking')

" Principled Selling is based on an elegantly simple idea: sellers should adapt to what the buyer is interested in buying. ... It really is an admirable book." ( Charles H. Green, author of The Trusted Advisor)

"The best sales leave both the customer and seller satisfied. Sales like these ensure customers keep buying and sellers keep trying. But, too many salespeople forget this simple truth. it's almost like they sell at the customer's expense, not for their benefit. This book will help change all that. It's beautifully written, easily digested and will make salespeople more successful (and popular!)." (Andy Bounds, Britain’s Sales Trainer of the Year and author of international best-seller The Jelly Effect)

"This book is a fantastic step towards aligning the goals of the sales and operations teams, which will ultimately improve the service for customers or clients of any organisation. Not only that - it will also help sales teams sleep at night! Highly recommended." (Carl Reader, Partner, Dennis and Turnbull Chartered Accountants)

" Principled Selling makes a compelling case for the need to change traditional approaches to selling in a world being turned upside down by the internet and where earning trust has never been harder. ... It's packed with valuable information, insight and inspiration, presented in a manner that's very thorough and yet easy to digest. If you buy a copy you'll be referring back to it repeatedly." ( Jim O'Connor, Managing Director, Stories that Sell)

"If you've ever thought you could never sell read this book as it will show you how. If you think you're a great salesperson, read this book as it will help you to become even more successful." ( Paul McGee author of 'S.U.M.O' , (Shut Up, Move On) and 'Self Confidence'.)

"There are thousands of books on selling. I loved this one because it covered all angles in a simple-easy-to-read manner. I picked up some great ideas that I can use." ( Will Kintish, Managing Director Kintish Ltd)

"Before you start to even think about selling, read this book!" ( Start Your Business Magazine 2012-09-01)

"With its focus also on social media and account management, this book will help you sell more - and with a clear conscience." ( Sales Initiative 2012-11-01)

From the Publisher:

Because buyer behaviour has changed and buyers now trust social media and personal recommendations more than salespeople, companies need to respond to this new reality to acquire customers. Principled Selling discusses the skills and behaviours needed to win customers, build relationships and retain existing ones. It offers a different, more effective approach based on the premise that if you want more sales, stop 'selling' and focus on building long-term, profitable relationships. Readers will learn to avoid cold calling and generate meetings; develop relationships built on trust to maintain customer loyalty; sell services in ways clients appreciate; sustain long-term sales growth and incorporate social media into an effective business development strategy.

With a foreword from legendary sales expert and bestselling author Richard Denny, Principled Selling helps anyone involved in selling to align his or her techniques with customer expectations to get people to buy over and over again.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Tovey, David
ISBN 10: 074946657X ISBN 13: 9780749466572
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Tovey, David
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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 074946657X All our listings are Brand New copies held on shelves and ready to be dispatched right away. Super-fast delivery. Excellent value for money with 100% money-back guarantee. Buy with confidence. 3.8.5-pb-r-t.m. (5). Nº de ref. de la librería 1V-4B6Z-V4SE

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Tovey, David
Editorial: Kogan Page Ltd, United Kingdom (2012)
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Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 226 x 156 mm. Language: English . Brand New Book. The stereotypical salesperson is pushy, manipulative and persistent. Most people don t like buying from them - and many salespeople don t want to be like this - so the traditional hard sell consistently fails to get results. Buyer behaviour has changed and to win new deals salespeople need to respond to the reality of the business environment. Principled Selling gives you that response with a new approach to selling that gets you away from the stereotypes and gets you more sales. This highly effective, principled approach to business development helps you align your sales techniques with the new expectations of customers and clients. It gets people to buy from you again and again and gives you a real opportunity to get ahead of the game. If you d like to increase your sales without ever having to cold call, this is the book for you. Nº de ref. de la librería AA99780749466572

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Tovey, David
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 074946657X ISBN 13: 9780749466572
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Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 226 x 156 mm. Language: English . Brand New Book. The stereotypical salesperson is pushy, manipulative and persistent. Most people don t like buying from them - and many salespeople don t want to be like this - so the traditional hard sell consistently fails to get results. Buyer behaviour has changed and to win new deals salespeople need to respond to the reality of the business environment. Principled Selling gives you that response with a new approach to selling that gets you away from the stereotypes and gets you more sales. This highly effective, principled approach to business development helps you align your sales techniques with the new expectations of customers and clients. It gets people to buy from you again and again and gives you a real opportunity to get ahead of the game. If you d like to increase your sales without ever having to cold call, this is the book for you. Nº de ref. de la librería AA99780749466572

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Tovey, David
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Descripción Kogan Page, 2012. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: The stereotypical salesperson is pushy, manipulative and persistent. Most people don't like buying from them - and many salespeople don't want to be like this - so the traditional hard sell consistently fails to get results. Buyer behaviour has changed and to win new deals salespeople need to respond to the reality of the business environment. . Nº de ref. de la librería ABE_book_new_074946657X

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Descripción Paperback. Estado de conservación: New. 160mm x 14mm x 230mm. Paperback. The world of sales has evolved, and buyer behavior has changed - buyers trust social media and personal recommendations more than they trust salespeople. To acquire customers, salespeople .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 243 pages. 0.399. Nº de ref. de la librería 9780749466572

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Tovey, David
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ISBN 10: 074946657X ISBN 13: 9780749466572
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Descripción Kogan Page, 2012. Estado de conservación: New. 2012. Paperback. The stereotypical salesperson is pushy, manipulative and persistent. Most people don't like buying from them - and many salespeople don't want to be like this - so the traditional hard sell consistently fails to get results. This book helps you align your sales techniques with the expectations of customers and clients. Num Pages: 264 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 14. Weight in Grams: 401. . . . . . . Nº de ref. de la librería V9780749466572

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Descripción Kogan Page. Paperback. Estado de conservación: New. Paperback. 264 pages. Dimensions: 8.9in. x 6.1in. x 0.6in.The world of sales has evolved, and buyer behavior has changed - buyers trust social media and personal recommendations more than they trust salespeople. To acquire customers, salespeople need to adapt to the new business environment. Principled Selling discusses the new skills and behaviors needed to win customers, build relationships and retain existing ones. This highly effective approach to business development helps align sales techniques with the new expectations of customers and clients byemphasizingcontent marketing andmotivating customers, rather than coercing them. Readers will learn to: - avoid cold calling and generate meetings- develop relationships built on trust and maintain customer loyalty- sell services in ways that clients appreciate-sustain long-term sales growth- incorporate social media into an effective business development strategyFocused on building long-term, profitable relationships rather than manipulation and closing the sale, Principled Selling offers valuable advice for salespeople in any industry. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749466572

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Descripción Kogan Page, 2012. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 074946657X

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