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"If you plan to use the input from your customers, employees and shareholders in your brand building process, the book makes for a very good read." --Branduniq "[A] well-organized and scrupulously researched work...Every brand manager should find the wisdom and guidance they need to make the most effective use of co-creation in this excellent book." --Foreword Reviews
Reseña del editor
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation.
Brand Together demonstrates how to truly intertwine innovation with brand strategy, with expert guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone, it provides valuable insights for marketing and branding professionals, and for anyone who wants to grow their business and brand.
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- EditorialKogan Page
- Año de publicación2012
- ISBN 10 0749463252
- ISBN 13 9780749463250
- EncuadernaciónTapa blanda
- Número de edición1
- Número de páginas184
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