Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets (Market Research in Practice)

4,4 valoración promedio
( 5 valoraciones por GoodReads )
 
9780749454647: Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets (Market Research in Practice)
Review:

"Keegan has produced an excellent text for those who are new to qualitative research, providing an engaging insight into where it fits, how it works and the difference it can, and should, make to the decision making process. Sold!" ( International Journal of Market Research)

"This book needs to be in the library of every student of qualitative research and of every junior researcher. It also offers many new ways of thinking to those who have been around the industry for many years." ( Qualitative Research Consultants Association)

"Keegan's book ... will become a staple text for any introductory course on qualitative market research or an illuminative primer for anyone wishing to take a behind-the scenes journey to this exciting and expanding world of qualitative inquiry." ( Dr Ronald J. Chenail, Nova Southeastern University)

"Highly recommended. General readers, upper-division undergraduate and graduate students, researchers/faculty, and practitioners." ( Choice Association of College and Research Libraries)

From the Publisher:

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.

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Keegan, Sheila
Editorial: Kogan Page (2009)
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Kogan Page, 2009. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0749454644

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Keegan, Sheila
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 857523

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Keegan, Sheila
Editorial: Kogan Page Ltd, United Kingdom (2009)
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Kogan Page Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. 230 x 156 mm. Language: English . Brand New Book. Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title. Nº de ref. de la librería AA99780749454647

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5.

Keegan, Sheila
Editorial: Kogan Page Ltd, United Kingdom (2009)
ISBN 10: 0749454644 ISBN 13: 9780749454647
Nuevos Paperback Cantidad: 10
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The Book Depository
(London, Reino Unido)
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[?]

Descripción Kogan Page Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. 230 x 156 mm. Language: English . Brand New Book. Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title. Nº de ref. de la librería AA99780749454647

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6.

Keegan, Sheila
Editorial: Kogan Page Ltd (2009)
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Kogan Page Ltd, 2009. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería I1-9780749454647

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Keegan, Sheila
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-ING-00050194

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8.

Keegan, Sheila
Editorial: Kogan Page Ltd (2009)
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Valoración
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Descripción Kogan Page Ltd, 2009. Estado de conservación: New. Helps those who have limited experience of qualitative research, to become proficient buyers of research. This title enables buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. Series: Market Research in Practice. Num Pages: 272 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 19. Weight in Grams: 498. . 2009. Paperback. . . . . . Nº de ref. de la librería V9780749454647

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Keegan, Sheila
Editorial: Kogan Page
ISBN 10: 0749454644 ISBN 13: 9780749454647
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BuySomeBooks
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Descripción Kogan Page. Paperback. Estado de conservación: New. Paperback. 272 pages. Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies and observational research. Because of its importance in determining buyer attitudes and beliefs it has been growing exponentially. Sheila Keegan, psychologist and market research practitioner, outlines the history of qualitative research, its purpose and role, its relationship to quantitative research, ethical issues it provokes, and how to analyze, interpret, and communicate research results. She presents different theoretical models within which qualitative research operates and uses case studies to show how these frameworks differ between the UK, Europe, the US and other countries. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749454647

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10.

Keegan, Sheila
Editorial: Kogan Page Ltd
ISBN 10: 0749454644 ISBN 13: 9780749454647
Nuevos Tapa blanda Cantidad: 5
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Kennys Bookstore
(Olney, MD, Estados Unidos de America)
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Descripción Kogan Page Ltd. Estado de conservación: New. Helps those who have limited experience of qualitative research, to become proficient buyers of research. This title enables buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. Series: Market Research in Practice. Num Pages: 272 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 19. Weight in Grams: 498. . 2009. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749454647

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