Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets (Market Research in Practice)

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9780749454647: Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets (Market Research in Practice)

Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies and observational research. Because of its importance in determining buyer attitudes and beliefs it has been growing exponentially.

Sheila Keegan, psychologist and market research practitioner, outlines the history of qualitative research, its purpose and role, its relationship to quantitative research, ethical issues it provokes, and how to analyze, interpret, and communicate research results.  She presents different theoretical models within which qualitative research operates and uses case studies to show how these frameworks differ between the UK, Europe, the US and other countries.

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About the Author:

Sheila Keegan is a Founding Partner of Campbell Keegan Ltd, a consulting firm that uses qualitative research methods to help businesses with change management and communication.

Review:

"[D]elivers a thorough, lucid description of the role of qualitative research in business, outlines techniques used to access respondents' psyche, and how data can be tranformed into a coherent insight into the consumer's world." -- supplymanagement.com

"[A] superb blend of theoretical underpinnings combined with the basics of good practice.... Highly recommended." - Choice

"I wholeheartedly recommend Keegan's Qualitative Research... for anyone wanting to learn the fascinating world of commercial qualitative research." -- The Weekly Qualitative Report

"Sobre este título" puede pertenecer a otra edición de este libro.

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Keegan, Sheila M.
Editorial: Kogan Page 11/1/2009 (2009)
ISBN 10: 0749454644 ISBN 13: 9780749454647
Nuevos Paperback or Softback Cantidad: 6
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BargainBookStores
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Descripción Kogan Page 11/1/2009, 2009. Paperback or Softback. Estado de conservación: New. Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets. Book. Nº de ref. de la librería BBS-9780749454647

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2.

Sheila Keegan
Editorial: Kogan Page Ltd, United Kingdom (2009)
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Kogan Page Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book. Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title. Nº de ref. de la librería AA99780749454647

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3.

Sheila Keegan
Editorial: Kogan Page Ltd, United Kingdom (2009)
ISBN 10: 0749454644 ISBN 13: 9780749454647
Nuevos Paperback Cantidad: 10
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The Book Depository US
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Descripción Kogan Page Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book. Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title. Nº de ref. de la librería AA99780749454647

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Keegan, Sheila M
Editorial: Kogan Page (2017)
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 0749454644

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Sheila KEEGAN
Editorial: Kogan Page 2009-01-10 (2009)
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Chiron Media
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Descripción Kogan Page 2009-01-10, 2009. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-TBS-00003868

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Keegan, Sheila F
Editorial: Kogan Page
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749454644 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1.12. Nº de ref. de la librería OTF-Y-9780749454647

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Keegan, Sheila
Editorial: Kogan Page Ltd (2009)
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Kogan Page Ltd, 2009. Estado de conservación: New. Helps those who have limited experience of qualitative research, to become proficient buyers of research. This title enables buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. Series: Market Research in Practice. Num Pages: 272 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 19. Weight in Grams: 498. . 2009. Paperback. . . . . . Nº de ref. de la librería V9780749454647

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Sheila M Keegan
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Estado de conservación: New. Nº de ref. de la librería ria9780749454647_ing

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Sheila Keegan
Editorial: Kogan Page Ltd (2009)
ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Kogan Page Ltd, 2009. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F6-9780749454647

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Sheila Keegan
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ISBN 10: 0749454644 ISBN 13: 9780749454647
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Descripción Kogan Page. Paperback. Estado de conservación: New. Paperback. 272 pages. Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies and observational research. Because of its importance in determining buyer attitudes and beliefs it has been growing exponentially. Sheila Keegan, psychologist and market research practitioner, outlines the history of qualitative research, its purpose and role, its relationship to quantitative research, ethical issues it provokes, and how to analyze, interpret, and communicate research results. She presents different theoretical models within which qualitative research operates and uses case studies to show how these frameworks differ between the UK, Europe, the US and other countries. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749454647

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