The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

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9780749450243: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
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"Measurement of advertising effectiveness is in demand, and this book helps both creatives and accountants deal with it." Fast Company "Details the latest in brain science, clearly and accessibly, and shows exactly how it applies across the advertising process - creative, media and research. You don't have to agree with everything, but you do have to think about it. Essential reading." Roderick White, Editor, Admap "Backed up by extensive research, du Plessis puts forward a convincing case for overturning accepted advertising theories and looking afresh at what advertisers are trying to achieve. Neurology is not easy to grasp, but du Plessis keeps it simple." The Marketer

Reseña del editor:

Advertising research organizations have been trying for years to measure the effectiveness of advertising.

The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.

He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

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1.

Erik Du Plessis
Editorial: Kogan Page Ltd, United Kingdom (2008)
ISBN 10: 074945024X ISBN 13: 9780749450243
Nuevos Paperback Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. Reprint. 231 x 155 mm. Language: English . Brand New Book. Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what ad-liking really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Nº de ref. de la librería AA99780749450243

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2.

Erik Du Plessis
Editorial: Kogan Page Ltd, United Kingdom (2008)
ISBN 10: 074945024X ISBN 13: 9780749450243
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
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[?]

Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. Reprint. 231 x 155 mm. Language: English . Brand New Book. Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what ad-liking really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Nº de ref. de la librería AA99780749450243

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3.

Du Plessis, Erik
ISBN 10: 074945024X ISBN 13: 9780749450243
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494502430000000

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Du Plessis, Erik
ISBN 10: 074945024X ISBN 13: 9780749450243
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Descripción Paperback. Estado de conservación: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Nº de ref. de la librería 074945024XBNA

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Erik Du Plessis
Editorial: Kogan Page Ltd
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising, Erik Du Plessis, Advertising research organizations have been trying for years to measure the effectiveness of advertising. "The Advertised Mind" draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what 'ad-liking' really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Nº de ref. de la librería B9780749450243

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Plessis, Erik Du
Editorial: Kogan Page Ltd (2008)
ISBN 10: 074945024X ISBN 13: 9780749450243
Nuevos Tapa blanda Cantidad: 5
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Valoración
[?]

Descripción Kogan Page Ltd, 2008. Estado de conservación: New. 2008. Reprint. Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400. . . . . . . Nº de ref. de la librería V9780749450243

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7.

Erik Du Plessis
Editorial: Kogan Page Ltd 2008-07-03, London (2008)
ISBN 10: 074945024X ISBN 13: 9780749450243
Nuevos paperback Cantidad: > 20
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Blackwell's
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Descripción Kogan Page Ltd 2008-07-03, London, 2008. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749450243

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Plessis, Erik Du
Editorial: Kogan Page Ltd
ISBN 10: 074945024X ISBN 13: 9780749450243
Nuevos Tapa blanda Cantidad: 5
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Kennys Bookstore
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Descripción Kogan Page Ltd. Estado de conservación: New. 2008. Reprint. Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749450243

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Du Plessis, Erik
ISBN 10: 074945024X ISBN 13: 9780749450243
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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 857491

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Erik Plessis
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Ria Christie Collections
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Descripción Paperback. Estado de conservación: New. Not Signed; Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Pl. book. Nº de ref. de la librería ria9780749450243_rkm

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