Book by Du Plessis Erik
"Sinopsis" puede pertenecer a otra edición de este libro.
"Measurement of advertising effectiveness is in demand, and this book helps both creatives and accountants deal with it." Fast Company "Details the latest in brain science, clearly and accessibly, and shows exactly how it applies across the advertising process - creative, media and research. You don't have to agree with everything, but you do have to think about it. Essential reading." Roderick White, Editor, Admap "Backed up by extensive research, du Plessis puts forward a convincing case for overturning accepted advertising theories and looking afresh at what advertisers are trying to achieve. Neurology is not easy to grasp, but du Plessis keeps it simple." The Marketer
Reseña del editor:Advertising research organizations have been trying for years to measure the effectiveness of advertising.
The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.
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Descripción Kogan Page 8/1/2008, 2008. Paperback or Softback. Condición: New. The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising. Book. Nº de ref. del artículo: BBS-9780749450243
Descripción Kogan Page, 2018. Paperback. Condición: New. Never used! This item is printed on demand. Nº de ref. del artículo: 074945024X
Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Condición: New. Reprint. Language: English . Brand New Book ***** Print on Demand *****.Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what ad-liking really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Nº de ref. del artículo: APC9780749450243
Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Condición: New. Reprint. Language: English . Brand New Book ***** Print on Demand *****. Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what ad-liking really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Nº de ref. del artículo: APC9780749450243
Descripción Kogan Page, 2008. Paperback. Condición: New. Nº de ref. del artículo: INGM9780749450243
Descripción Kogan Page. Paperback. Condición: New. 256 pages. Dimensions: 9.1in. x 6.1in. x 0.8in.Research by Erik du Plessis has helped show that the strongest factor predicting an advertisements success is how much the ad is liked. In The Advertised Mind, du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He explores what ad-liking really means and suggests how this emerging paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spending. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. del artículo: 9780749450243
Descripción Kogan Page, 2008. Paperback. Condición: New. Reprint. Nº de ref. del artículo: DADAX074945024X
Descripción Kogan Page Ltd, 2008. Paperback. Condición: Brand New. reprint edition. 232 pages. 9.25x6.25x0.75 inches. In Stock. Nº de ref. del artículo: x-074945024X
Descripción Kogan Page. PAPERBACK. Condición: New. 074945024X Special order direct from the distributor. Nº de ref. del artículo: ING9780749450243
Descripción Kogan Page, 2008. Condición: New. book. Nº de ref. del artículo: M074945024X