The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

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9780749450243: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked.  In The Advertised Mind, du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists.  He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.  He explores what "ad-liking" really means and suggests how this emerging paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spending.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Erik du Plessis is President of the Johannesburg-based research agency, Impact Information. Impact is now part of the Millward Brown Group, one of the world’s top 10 market research companies (owned by WPP) with 65 offices in 39 countries.

Review:

"[T]he book will give you a competitive advantage... helps both creatives and accountants deal with [advertising effectiveness]." - Fast Company

"The importance of Erik du Plessis's work is that he at last brings science, in particular neuroscience, to bear on this most salient of advertising's unknowns." - Professor John Philip Jones, S I Newhouse School of Public Communications, Syracuse University

"Required reading for psychology students and business majors." - Midwest Book Review

See an excerpt on the American Educational Foundation website!

"Sobre este título" puede pertenecer a otra edición de este libro.

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Du Plessis, Erik
Editorial: Kogan Page 8/1/2008 (2008)
ISBN 10: 074945024X ISBN 13: 9780749450243
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Descripción Kogan Page 8/1/2008, 2008. Paperback or Softback. Estado de conservación: New. The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising. Book. Nº de ref. de la librería BBS-9780749450243

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Du Plessis, Erik
Editorial: Kogan Page (2017)
ISBN 10: 074945024X ISBN 13: 9780749450243
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Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 074945024X

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Erik Du Plessis
Editorial: Kogan Page Ltd, United Kingdom (2008)
ISBN 10: 074945024X ISBN 13: 9780749450243
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Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book ***** Print on Demand *****.Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what ad-liking really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Nº de ref. de la librería APC9780749450243

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Erik Du Plessis
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Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book ***** Print on Demand *****. Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what ad-liking really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Nº de ref. de la librería APC9780749450243

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Du Plessis, Erik
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Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. Brand New! This item is printed on demand. Nº de ref. de la librería 074945024X

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Erik Du Plessis
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ISBN 10: 074945024X ISBN 13: 9780749450243
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Descripción Kogan Page, 2008. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M074945024X

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Descripción Kogan Page, 2008. Paperback. Estado de conservación: New. Nº de ref. de la librería INGM9780749450243

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Erik Du Plessis
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Descripción Kogan Page. Paperback. Estado de conservación: New. 256 pages. Dimensions: 9.1in. x 6.1in. x 0.8in.Research by Erik du Plessis has helped show that the strongest factor predicting an advertisements success is how much the ad is liked. In The Advertised Mind, du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He explores what ad-liking really means and suggests how this emerging paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spending. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749450243

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Erik Du Plessis
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ISBN 10: 074945024X ISBN 13: 9780749450243
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Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what ad-liking really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Nº de ref. de la librería LIE9780749450243

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Plessis, Erik Du
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Descripción Kogan Page Ltd, 2008. Paperback. Estado de conservación: Brand New. reprint edition. 232 pages. 9.25x6.25x0.75 inches. In Stock. Nº de ref. de la librería x-074945024X

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