How to Advertise - Tapa blanda

"All grown-up advertising people will be grateful to it; with advertisers, perhaps, the most grateful of all." Jeremy Bullmore, former Chairman, J Walter Thompson "Read it. It will save you a vast amount of indecision, worry and financial misery. You'll end up knowing more than your agency." Marketing "If you've ever found yourself staring at a blank page, completely devoid of ideas, check out this book - it could provide you with the inspiration you are looking for." Media Week "...neatly mixes abstract ideas with concrete examples of campaigns to produce a satisfying digest of contemporary advertising practice." Marketing Business

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, one of the world's top advertising and communications firms, is also co-author of Writing That Works (Harper/Collins). Jane Maas , a Creative Director at Ogilvy & Mather and subsequently Chairman of the Earle Palmer Brown agency, is a strategic and creative consultant. She is also author of Adventures of an Advertising Woman . Martin Nisenholtz is CEO of New York Times Digital. While at Ogilvy & Mather he founded the first group in the US devoted specifically to interactive marketing.