"Breezily written and easy to read, with useful chapter summaries and action lists." Management Today "Once again, Lindstrom has delivered an outstanding book that provokes, intrigues and enriches our understanding of how consumers really perceive brands." The Marketer "An outstanding book that provokes, intrigues and enriches our understanding of how consumers really perceive brands." The Marketer "Effortlessly explains why certain brand images work and others fall flat. Advertisers take note." Easy Jet "Lindstrom's at his best pulling us in with so many fascinating historical titbits that it's worth the read alone for the cocktail-party icebreakers...Lindstrom's ideas...like any good brand, are sexy, smartly packaged, and sure to spark debate." Fast Company "A stand-out original among the avalanche of me-too branding publications on the market." Director "Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers." Documentation on Books, Cases, Teaching Material in Management "Martin Lindstrom's observations are always acute and his writing is both fascinating and readable." City to Cities "Broken into easily digestible chapters with handy 'highlights' at the end of each one." Media Week "There are lots of books trying to distil the essence of this particular magic. 'Brand Sense' stands out from the crowd for two reasons: it has a foreword by Philip Kotler, a professor at the Kellogg School of Management who is an acknowledged world master of marketing, in which he says the book 'contains a treasury of ideas for bringing new life' to brands. And it has a flash of insight." The Economist "BRANDsense is a wonderful book, an original to be sure. More important, it is a necessary book! The table has been run on traditional branding practices - and the race is on to re-imagine marketing and branding. Martin Lindstrom provides us with the Nikes we need to begin the re-imaging sprint." -Tom Peters "I think all brand managers should read this book if they want to get additional edge by tapping into the natural physiology of their customers." Journal of Product & Brand Management, Emerald "Lays out the path on how to integrate the five senses for successful branding." Journal of Marketing Research "Lindstrom discusses the strategies to turn brands into multi-sensory experiences." Media "In Brand Sense, published by Kogan Page, author Martin Lindstrom reveals 'tricks of the trade.'" -Daily Star "A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ... should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it!" Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University
"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling . . . should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it!"
-Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University
That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins.
Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell.
Branding expert Martin Lindstrom shows for the first time how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.
Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 5,77
De Reino Unido a Estados Unidos de America
Gastos de envío:
EUR 3,82
A Estados Unidos de America
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001337782
Cantidad disponible: 4 disponibles
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Hardback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR002836078
Cantidad disponible: 2 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 15395607-20
Cantidad disponible: 1 disponibles
Librería: AwesomeBooks, Wallingford, Reino Unido
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780749443719
Cantidad disponible: 2 disponibles
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Hardcover. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL1584696
Cantidad disponible: 1 disponibles
Librería: medimops, Berlin, Alemania
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00749443715-G
Cantidad disponible: 1 disponibles
Librería: medimops, Berlin, Alemania
Condición: acceptable. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn. Nº de ref. del artículo: M00749443715-B
Cantidad disponible: 1 disponibles
Librería: Bahamut Media, Reading, Reino Unido
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780749443719
Cantidad disponible: 2 disponibles
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 15395607-20
Cantidad disponible: 3 disponibles
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP26765268
Cantidad disponible: 2 disponibles