How Come You Don't Understand Your Accountant? (If You're So Brilliant) - Tapa blanda

A guide to finance from the perspective of the pursuit of business growth. How Come You Don't Understand Your Accountant? uses the mechanism of a business proceeding from initial set-up through its first year of trading. Topics include: the balance sheet; market dynamics; budgeting and forecasting; fixed and variable costs; and more.

Bob Cinnamon is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, Bob runs his popular masterclass and in-company training programme, Demystifying Financial Management, that has helped hundreds of managers and company directors from small and medium-sized businesses to major multi-nationals. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, Glaxo SmithKline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and RoyalSunAlliance.