"Sinopsis" puede pertenecer a otra edición de este libro.
Praise and Reviews
`Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.`
MARKETING BUSINESS, April 2003
In today's complex environment, organisations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly crucial when things go wrong.
Written in a practical, lucid and easy to follow style. Risk Issues and Crisis Management shows clearly how issues and crises can be handled successfully and effectively with minimum damage and disruption.
Defining issues management
Planning and implementing an issues management programme
The media in crisis situations
Planning for the unexpected
Crisis communications management
The book includes examples, case studies and models to show how complex issues and crises have been handled in practice, including both successful and unsuccessful campaigns, such as Brent Spar, the e-coli outbreak in Scotland, and the BSE crisis.
This fully updated second edition will make essential reading for management and communications specialists, all public relations specialists, and all students of public relations. Endorsed by the Institute of Public Relations, it is an excellent insight into this important area.
Judy Larkin
JUDY LARKIN and MICHAEL REGESTER draw on 40 years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They run their own London-based public relations consultancy, Regester Larkin.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 5,60
De Reino Unido a Estados Unidos de America
Descripción Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002109275
Descripción Paperback. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Nº de ref. del artículo: G0749436352I3N10
Descripción Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780749436353
Descripción Condición: Very Good. 1708610252. 2/22/2024 1:57:32 PM. Nº de ref. del artículo: U9780749436353
Descripción Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Nº de ref. del artículo: CHL1113746
Descripción Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780749436353
Descripción Condición: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP36912951
Descripción Condición: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. del artículo: 0749436352-2-4
Descripción Couverture souple. Condición: bon. RO80190963: 2002. In-8. Broché. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 194 pages augmentées de quelques illustrations en noir et blanc. . . . Classification Dewey : 420-Langue anglaise. Anglo-saxon. Nº de ref. del artículo: RO80190963