Effective Media Relations: How to Get Results (PR In Practice) - Tapa blanda

"A highly practical book aimed largely at the PR practitioner but with insightful advice on how the media works." -- Management Today, July 2002 "Clear, practical, guidance on how to work with journalists to get the best possible media coverage." -- Scottish Industry & Commerce ""A highly practical book aimed largely at the PR practitioner but with insightful advice on how the media works."" -- Management Today, July 2002 ""Clear, practical, guidance on how to work with journalists to get the best possible media coverage."" -- Scottish Industry & Commerce

The power of the media is unquestionable -- the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential part of the public relations practitioner's repertoire of skills. In this second edition of ""Effective Media Relations,"" three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the written press and gives practical advice on how to work with them. Michael Bland takes a behind-the-scenes look at broadcast media in Part 3 and provides an insight into how radio and television interviews should be handled. Effective Media Relations provides an ideal primer for the newcomer to public relations. For the seasoned practitioner, it serves as a useful refresher for updating skills and provides invaluable overview of media relations.