CREATIVITY IN PUBLIC RELATIONS (Pr in Practice Series) - Tapa blanda

The subject of creativity in public relations is something of an enigma -- while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. This book seeks to address this situation, to enable public relations practitioners to understand the creative process, how it works, how it can be managed and how to improve your own creative skills. While using and managing a range of techniques and tips to generate creative ideas, practitioners will be able to 'get under the skin' of creativity and use it to greater effect in their work.

Whilst the creative element is considered crucial in public relations, it remains an abstract concept. This text seeks to address the topic, to enable practitioners to understand creativity, the creative process, how it can be managed and how it can be improved.