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Sinopsis
Book by Seth Andrew Randall Geoffrey
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Reseña del editor
Grocers is an in-depth examination of the rise of the major supermarkets. The authors assert that retailers, managers and students can all learn from the trailblazing companies which have led the way in the area of competencies, competitive strategies, marketing, internationalization and customer service.
Biografía del autor
Andrew Seth has worked in UK, Europe and USA for Unilever and was Marketing Director and then Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. He is now Board Chairman at Added Value, the leading edge marketing agency, a director of Tempus Plc and Richmond Events, Pro Chancellor of Kingston University, and a Governor of the Royal Shakespeare Company of Dulwich College and of Cooperation, Ireland. Andrew speaks and writes widely on marketing and business.
Geoffrey Randall is an independent consultant specialising in marketing training. His clients have included Unilever, BT, McVitie's, and WHSmith. He has worked in market research, marketing and strategic planning and was Head of the Business School of the former Thames Polytechnic for 12 years. He now lectures at City University Business School, and consults on management education for public and private clients, in Britain and overseas. He has written 5 books on marketing topics, including Branding and is co-author of The Grocers (both Kogan Page).
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- EditorialKogan Page
- Año de publicación1999
- ISBN 10 0749421916
- ISBN 13 9780749421915
- EncuadernaciónTapa dura
- Número de edición1
- Número de páginas256
EUR 1,79
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The Grocers: The Rise and Rise of Supermarket Chains
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The Grocers: The Rise and Rise of Supermarket Chains
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Kogan Page Ltd, United Kingdom, London, 1999
ISBN 10: 0749421916
ISBN 13: 9780749421915
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Paperback. Condición: Very Good. An in-depth examination of the rise of the major supermarkets. The authors assert that retailers, managers and students can all learn from the trailblazing companies which have led the way in the area of competencies, competitive strategies, marketing, internationalization and customer service. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001604574
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The Grocers: The Rise and Rise of Supermarket Chains: The Rise and Rise of the Supermarket Chains
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Kogan Page 01/08/1999, 1999
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ISBN 13: 9780749421915
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The Grocers: The Rise and Rise of Supermarket Chains: The Rise and Rise of the Supermarket Chains
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Kogan Page 01/08/1999, 1999
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ISBN 13: 9780749421915
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The Grocers : The Rise and Rise of the Supermarket Chains
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ISBN 13: 9780749421915
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The Grocers: The Rise and Rise of Supermarket Chains: The Rise and Rise of the Supermarket Chains
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Hardcover. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 3728458
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The Grocers: The Rise and Rise of the Supermarket Chains
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ISBN 13: 9780749421915
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The Grocers: The Rise and Rise of the Supermarket Chains
Publicado por
Kogan Page Ltd, 1999
ISBN 10: 0749421916
ISBN 13: 9780749421915
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Librería: Greener Books, London, Reino Unido
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