EFFECTIVE MEDIA RELATIONS - Tapa blanda

Providing practical help and guidance on how to get the best from working with the media, this guide focuses on three areas - media context, the written press and broadcast media. The media context section covers: an overview of the current media scene, media law, ownership of the media, ethics, new technology and media evaluation. The written press part of the work details: different types of publication, writing for and contacting the press, and "do's and don'ts" of press work. The content and presentational aspects of broadcast media is also covered.