The New International Manager - Tapa blanda

Reseña del editor

Business is becoming increasingly global in scale, and this trend will increase throughout the 1990s, both with the advent of the Single Market, and the further internationalization of world markets generally. The cross-cultural business dealings which this phenomenon necessitates call for a high level of communication skills, and managers are often faced with unfamiliar and perplexing environments. "The New International Manager" tackles these problems head-on, showing businesspeople how to come to grips with the myriad difficulties they may encounter, of which language is possibly the simplest. It takes managers through issues such as the differences in negotiation strategies, presentation skills, and what may or may not constitute a formal agreement; and looks at the larger cultural issues, such as dress-sense, class systems and good manners. Each area is examined with the help of detailed and often witty case studies, and a wealth of anecdotes and insights. Managers will learn how to adapt to their counterparts' style, see themselves through the eyes of their host, do international business more successfully and enjoy the "business" part of overseas trips.