Spiritual Capital - Tapa blanda

'Among those seeking to forge an ethics out of the scientific revolutions of this century, Danah Zohar is one of the most wide-ranging and intellectually adventurous' Ian McEwan 'Extraordinary! Brilliant! Amazing! These are the words that fill me as I put down Spiritual Capital. Zohar and Marshall have so elegantly captured the essence of the challenge and the opportunity before us' Michael Rennie, Director, McKinsey & Co.

In their new book Danah Zohar and Ian Marshall envisage two scenarios. The first is business as we know it today - all short-term interest, short-term gain, isolationist thinking, with the material bottom line as king. The second envisages a business culture driven by fundamental values and a deep sense of purpose in which wealth is accumulated to generate a decent profit while acting to raise the common good. The emphasis is on 'stake-holder value', where stake-holders include the human race, present and future, and the planet itself. These are the values of Spiritual Capital. The crucial question, which Zohar and Marshall address, is: How we can move from one scenario to the other? They show how we need to consider three types of capital to make the leap. Rational Intelligence (IQ) and Emotional Intelligence (EQ) are needed to diagnose the current state, and then the twelve qualities of Spiritual Intelligence (SQ) can be used to bring about the final transformation. The ultimate goal is sustainable capitalism within a framework of a more meaningful working life.