The Cluetrain Manifesto: The End of Business As Usual

Reseña del editor

Written by four of the liveliest voices on the Web, The Cluetrain Manifesto is a spirited, original and wonderfully irreverent conversation that will challenge, provake, and forever change your outlook on the digital economy.

What if the real power of the Web lay not in the technology behind it, but in the profound changes it brings to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets?

WWW.CLUETRAIN.COM burst onto the scene with 95 Theses to ignite a vibrant and viral conversation, making hash of corporate assumptions about the nature of online business. Provocative, outrageous and wickedly smart, the manifesto has challenged executiues from Global 1000 companies to sign-on or risk missing a genuine revolution.

A rich tapestry of anecdotes, object lessons, parodies, insights and predictions, The Cluetrain Manifesto illustrates how the Internet has radically refrained the "immutable laws" of business -- and what business needs to know to weather the seismic aftershocks.

Biografía del autor

Rick Levine was web architect at Sun Microsystems and has just co-founded a web startup company. Chris Locke writes extensively about technology for Forbes and The Industry Standard. Doc Searls is the senior editor for Linux journal and has written for Upside Magazine and Omni. David Weinberger is the publisher of the Journal or the Hyperlinked Organization. He speaks widely about the Internet, is a commentator on NPR's All Things Considered, and has written for Wired and the New York Times Magazine.