Media and Society provides me with an interesting, provocative, entertaining, and easily understood tool to introduce my students to the intricacies of media influences on American culture. The text's organization around several salient focal points simplifies what other comprehensive mass media texts obscure with voluminous information. Berger's text prompts my students to engage in thoughtful discussion and allows me to creatively supplement the material with relevant, timely examples. This is one textbook my students actually read and enjoy ... a rare 'find' in over ten years of teaching media courses. -- Cheri Ellis Campbell Ph.D, Asst. Professor of Communication, University of Wisconsin, Waukesha Whether you are a casual observer or serious student of our media-drenched American culture, Arthur Asa Berger's newly revised and updated Media and Society comes highly recommended. Professor Berger's clear, comprehensible writing and discussion makes difficult media theories and techniques of cultural analysis accessible, relatable, and exciting. After much trial and error with other textbooks, I've used this work-and several of Dr. Berger's more than three dozen works-with great success in the classroom. There are few introductory texts that consistently provide students with those elusive 'ah-ha!' moments. With Berger's book, I see it happen time and time again. I simply cannot recommend it to you more highly. -- Bob Pondillo, Middle Tennessee State University
Media and Society, Second Edition is a lively, illustrated introduction to the role that mass media_and the messages and texts they carry_play in our lives and our society. Arthur Asa Berger explores the time we spend with media, media aesthetics, ethics, audiences, media effects, technologies, violence and sexuality in media, and ownership. Featuring updated examples and illustrations, as well as expanded material on media theories and ideology, the new edition of Media and Society helps us understand the relationship between consumers and media_the books, television, radio, magazines, websites, video games, newspapers, movies, and other mass media we encounter every day.
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