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Descripción Condición: New. Nº de ref. del artículo: 2405313-n
Descripción Hardcover. Condición: new. Hardcover. The level of discourse in campaigns and elections ideally should elevate citizens' knowledge about the candidates and the issues that face the polity. But elections today are often beset by negative campaigns and an emphasis on the "horse race" over issues of substance. Running on Empty? looks at sixteen carefully selected, highly competitive races in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a wide variety of paid and unpaid media coverageincluding radio, TV, newspapers, direct mail, and the Internetthe authors arrive at some arresting conclusions about the quality of the messages conveyed, whether positive or negative. In all, this impressive set of original essays by political experts provides a timely assessment of the effectiveness of media reform and the democratization of campaign discourse in theory compared to practice. The level of discourse in campaigns and elections ideally should elevate citizens' knowledge about the candidates and the issues that face the polity. But elections today are often beset by negative campaigns and an emphasis on the _horse race_ over issues of substance. Running on Empty? looks at sixteen carefully selected, highly competitive races in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a wide variety of paid and unpaid media coverage—including radio, TV, newspapers, direct mail, and the Internet—the authors arrive at some arresting conclusions about the quality of the messages conveyed, whether positive or negative. In all, this impressive set of original essays by political experts provides a timely assessment of the effectiveness of media reform and the democratization of campaign discourse in theory compared to practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780742530751
Descripción Hardcover. Condición: new. Hardcover. The level of discourse in campaigns and elections ideally should elevate citizens' knowledge about the candidates and the issues that face the polity. But elections today are often beset by negative campaigns and an emphasis on the "horse race" over issues of substance. Running on Empty? looks at sixteen carefully selected, highly competitive races in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a wide variety of paid and unpaid media coverageincluding radio, TV, newspapers, direct mail, and the Internetthe authors arrive at some arresting conclusions about the quality of the messages conveyed, whether positive or negative. In all, this impressive set of original essays by political experts provides a timely assessment of the effectiveness of media reform and the democratization of campaign discourse in theory compared to practice. The level of discourse in campaigns and elections ideally should elevate citizens' knowledge about the candidates and the issues that face the polity. But elections today are often beset by negative campaigns and an emphasis on the _horse race_ over issues of substance. Running on Empty? looks at sixteen carefully selected, highly competitive races in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a wide variety of paid and unpaid media coverage—including radio, TV, newspapers, direct mail, and the Internet—the authors arrive at some arresting conclusions about the quality of the messages conveyed, whether positive or negative. In all, this impressive set of original essays by political experts provides a timely assessment of the effectiveness of media reform and the democratization of campaign discourse in theory compared to practice. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9780742530751
Descripción Hardcover. Condición: new. Hardcover. The level of discourse in campaigns and elections ideally should elevate citizens' knowledge about the candidates and the issues that face the polity. But elections today are often beset by negative campaigns and an emphasis on the "horse race" over issues of substance. Running on Empty? looks at sixteen carefully selected, highly competitive races in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a wide variety of paid and unpaid media coverageincluding radio, TV, newspapers, direct mail, and the Internetthe authors arrive at some arresting conclusions about the quality of the messages conveyed, whether positive or negative. In all, this impressive set of original essays by political experts provides a timely assessment of the effectiveness of media reform and the democratization of campaign discourse in theory compared to practice. The level of discourse in campaigns and elections ideally should elevate citizens' knowledge about the candidates and the issues that face the polity. But elections today are often beset by negative campaigns and an emphasis on the _horse race_ over issues of substance. Running on Empty? looks at sixteen carefully selected, highly competitive races in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a wide variety of paid and unpaid media coverage—including radio, TV, newspapers, direct mail, and the Internet—the authors arrive at some arresting conclusions about the quality of the messages conveyed, whether positive or negative. In all, this impressive set of original essays by political experts provides a timely assessment of the effectiveness of media reform and the democratization of campaign discourse in theory compared to practice. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9780742530751
Descripción Condición: New. Editor(s): Maisel, L. Sandy; West, Darrell M. Series: Campaigning American Style. Num Pages: 272 pages. BIC Classification: 1KBB; JPHF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 21. Weight in Grams: 463. . 2004. Hardback. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9780742530751
Descripción Condición: New. Editor(s): Maisel, L. Sandy; West, Darrell M. Series: Campaigning American Style. Num Pages: 272 pages. BIC Classification: 1KBB; JPHF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 21. Weight in Grams: 463. . 2004. Hardback. . . . . Nº de ref. del artículo: V9780742530751