Political Campaign Communication: Principles and Practices (Communication, Media and Politics) - Tapa dura

Trent and Friedenberg have updated what has become the standard communication text on political campaigns. They explain how regarding the campaign as communication yields important insights on the choices candidates make at every stage. Readers will be rewarded by the lucid prose and the interesting array of cases to illustrate the authors' claims. Scholars and teachers of campaigns and political communication should have this book on their shelves.--David Zarefsky, Northwestern University

Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle. Visit our website for sample chapters!