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Reseña del editor
A practical guide for the entrepreneur with global ambitions
Reseña del editor
A step-by-step approach to taking your small business global. Despite a world of opportunities, many entrepreneurs are paralyzed when it comes to the prospect of expanding overseas. In Global Jumpstart , Ruth Stanat and Chris West take the mystery out of going global. Drawing upon years of helping companies expand into new markets, they present a comprehensive and practical guide for establishing a global mindset, undertaking research, building competitive intelligence, assessing customer needs, and evaluating a wide variety of expansion options, from exporting to franchising to joint ventures. Packed with solid, up-to-date information, and featuring the global marketing audit, Global Jumpstart is an essential resource for any entrepreneur with global ambitions. }For businesses large and small, a global marketplace represents a source of great promiseand peril. While trade barriers have come down, and advances in communication and information technology have made new markets accessible as never before, one false move can spell disaster, especially for small and midsize companies. Nevertheless, with a combination of ambitious vision and careful planning, even the smallest businesses can expand far beyond their home countrys borders.In Global Jumpstart, Ruth Stanat and Chris West draw on their many years of experience helping companies of all sizes expand into new markets to offer entrepreneurs a complete, step-by-step guide to launching a global strategy that will minimize risk, make the best use of their skills and resources, and capitalize on opportunities.Applying rigorous field-tested research and information-gathering techniques and citing the most current resources, Stanat and West present a comprehensive and immediately practical program for establishing a global mind-set, undertaking market research, building competitive intelligence, assessing customer needs, and evaluating a wide variety of options for expansionfrom, exporting to franchising to strategic alliances and joint ventures. The book also features the global marketing audit, a self-assessment tool for determining your companys global readiness along many dimensions, including product mix, human resource capabilities, and sales and distributions infrastructure. All of the principles are illustrated through colorful case examples of companies as diverse as Powell Books of Portland, Oregon; Zion View Ostrich Ranch of St. George, Utah; and Applied Sweepers, Inc., Falkirk, Scotland.In many respects, the question is not whether to go global, but when and how. For small and midsize firms, the process of going global need not be overwhelming, as long as they are armed with commitment and information. Global Jumpstart will be an essential resource for initiating and sustaining that rewarding process. } *developing a global mind-set *determining if your company is a candidate for global expansion *making the most of limited resources *assessing your human-resource capabilities *undertaking rigorous market research *evaluating export, alliance, licensing, and distribution options.
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- EditorialPerseus Books
- Año de publicación1998
- ISBN 10 0738200204
- ISBN 13 9780738200200
- EncuadernaciónTapa dura
- Número de páginas224
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Global Jumpstart : The Complete Resource for Expanding Small and Mid-Sized Businesses
Publicado por
Perseus Books Group, 1998
ISBN 10: 0738200204
ISBN 13: 9780738200200
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 9570402-75
Cantidad disponible: 1 disponibles
Imagen de archivo
Global Jumpstart : The Complete Resource for Expanding Small and Mid-Sized Businesses
Publicado por
Perseus Books Group, 1998
ISBN 10: 0738200204
ISBN 13: 9780738200200
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 42296973-6
Cantidad disponible: 1 disponibles
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Global Jumpstart: The Complete Resource For Expanding Small And Midsize Busin.
Publicado por
Basic Books, 1998
ISBN 10: 0738200204
ISBN 13: 9780738200200
Antiguo o usado
Tapa dura
Librería: Sperry Books, Rollinsford, NH, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Like New. First edition 1st printing Perseus 1998, NEW, good cover, good glossy dust jacket price intact, tight binding, remainder mark bottom edge, clean text Prompt, reliable service, shipped next business day. Int'l mailed via first class or priority. Nº de ref. del artículo: ghcnf5210615
Cantidad disponible: 1 disponibles