Serving Customers: Global Services Marketing Perspectives

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9780734610997: Serving Customers: Global Services Marketing Perspectives

Serving Customers: Global Services Marketing Perspectives has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends. It is primarily aimed at postgraduate students and service managers in Western countries such as the USA, the UK/Europe, and Australia and NZ. In Australia, services employ 72% of the country’s workers, and accounts for almost all the job growth in Australia for the past 30 years, with no sign of change. The book is organized into six sections: the history of services marketing, service design, the human aspect of services, the technology aspect of services, managing services globally, sustainable services, and the future of services marketing. One by one, the chapters look at emerging global trends in services marketing. While each chapter makes a unique theoretical contribution, separate teaching notes are also available to educators. The final chapter looks at differences in services marketing across different cultures, countries and continents.

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About the Author:

Raymond P Fisk (PhD Arizona State University) is Professor and Chair of the Department of Marketing at Texas State University in the USA. His principal interest is services marketing and has been published in numerous journals as well as presented at conferences worldwide. Some of the journals include the Journal of Marketing, the Journal of the Academy of Marketing Science, the European Journal of Marketing and the Journal of Service Research.

REBEKAH RUSSELL-BENNETT (BCom (Hons) and PhD Marketing) is Professor in the Business School at Queensland University of Technology in Brisbane, Australia. Her research areas are complaint behavior, service recovery, emotions in service and social marketing. Rebekah has been published in numerous journals, including the Journal of Customer Behaviour, the Journal of Services Marketing, the Australasian Journal of Market Research and Gender, Work & Organization.

LLOYD C. HARRIS (BSc, PhD Cardiff University) is Professor of Marketing and Strategy at Warwick Business School at the University of Warwick in the UK. Previously, he was the Sir Julian Hodge Chair in Strategic Marketing at Cardiff Business School, Cardiff University in the UK. His research areas include: market orientation, the organizational culture/marketing interface, the initiation of strategic marketing, and professional services marketing. Lloyd serves on the editorial and advisory boards of several academic and practitioner-focused journals, and is an active member of ServSig AMA, the European Academy of Marketing and the Institute of Learning and Teaching.

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Raymond P. Fisk; Rebekah Russell-Bennett; Lloyd C. Harris
Editorial: Casemate Publishing
ISBN 10: 0734610998 ISBN 13: 9780734610997
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Descripción Casemate Publishing. Estado de conservación: New. Brand New. Nº de ref. de la librería 0734610998

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Raymond P. Fisk; Rebekah Russell-Bennett; Lloyd C. Harris
Editorial: Tilde Publishing and Distribution (2013)
ISBN 10: 0734610998 ISBN 13: 9780734610997
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Descripción Tilde Publishing and Distribution, 2013. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0734610998

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Raymond P. Fisk, Rebekah Russell-bennett, Lloyd Harris
Editorial: Tilde Publishing, Australia (2013)
ISBN 10: 0734610998 ISBN 13: 9780734610997
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Descripción Tilde Publishing, Australia, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Serving Customers: Global Services Marketing Perspectives has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends. It is primarily aimed at postgraduate students and service managers in Western countries such as the USA, the UK/Europe, and Australia and NZ. In Australia, services employ 72 of the country s workers, and accounts for almost all the job growth in Australia for the past 30 years, with no sign of change. The book is organized into six sections: the history of services marketing, service design, the human aspect of services, the technology aspect of services, managing services globally, sustainable services, and the future of services marketing. One by one, the chapters look at emerging global trends in services marketing. While each chapter makes a unique theoretical contribution, separate teaching notes are also available to educators. The final chapter looks at differences in services marketing across different cultures, countries and continents. Nº de ref. de la librería AAN9780734610997

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Raymond P. Fisk
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Descripción Tilde Publishing, 2013. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CE-9780734610997

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Raymond P. Fisk, Rebekah Russell-bennett, Lloyd Harris
Editorial: Tilde Publishing, Australia (2013)
ISBN 10: 0734610998 ISBN 13: 9780734610997
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Descripción Tilde Publishing, Australia, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Serving Customers: Global Services Marketing Perspectives has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends. It is primarily aimed at postgraduate students and service managers in Western countries such as the USA, the UK/Europe, and Australia and NZ. In Australia, services employ 72 of the country s workers, and accounts for almost all the job growth in Australia for the past 30 years, with no sign of change. The book is organized into six sections: the history of services marketing, service design, the human aspect of services, the technology aspect of services, managing services globally, sustainable services, and the future of services marketing. One by one, the chapters look at emerging global trends in services marketing. While each chapter makes a unique theoretical contribution, separate teaching notes are also available to educators. The final chapter looks at differences in services marketing across different cultures, countries and continents. Nº de ref. de la librería AAN9780734610997

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Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd Harris
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ISBN 10: 0734610998 ISBN 13: 9780734610997
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Descripción Tilde Publishing. Paperback. Estado de conservación: new. BRAND NEW, Serving Customers: Global Services Marketing Perspectives, Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd Harris, Serving Customers: Global Services Marketing Perspectives has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends. It is primarily aimed at postgraduate students and service managers in Western countries such as the USA, the UK/Europe, and Australia and NZ. In Australia, services employ 72% of the country s workers, and accounts for almost all the job growth in Australia for the past 30 years, with no sign of change. The book is organized into six sections: the history of services marketing, service design, the human aspect of services, the technology aspect of services, managing services globally, sustainable services, and the future of services marketing. One by one, the chapters look at emerging global trends in services marketing. While each chapter makes a unique theoretical contribution, separate teaching notes are also available to educators. The final chapter looks at differences in services marketing across different cultures, countries and continents.". Nº de ref. de la librería B9780734610997

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FISK RUSSELL-BENNETT & HARRIS
Editorial: Tilde Publishing (2013)
ISBN 10: 0734610998 ISBN 13: 9780734610997
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Descripción Tilde Publishing, 2013. Paperback. Estado de conservación: NEW. 9780734610997 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0688557

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Fisk, Raymond P./ Russell-bennett, Rebekah/ Harris, Lloyd C.
Editorial: Tilde Univ Pr (2013)
ISBN 10: 0734610998 ISBN 13: 9780734610997
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Descripción Tilde Univ Pr, 2013. Paperback. Estado de conservación: Brand New. 350 pages. 9.75x7.75x1.00 inches. In Stock. Nº de ref. de la librería __0734610998

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Raymond P. Fisk; Rebekah Russell-Bennett; Lloyd C. Harris
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807346109970000000

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