Marketing Communications: An Irish Perspective

0 valoración promedio
( 0 valoraciones por Goodreads )
 
9780717135752: Marketing Communications: An Irish Perspective
Reseña del editor:

Suitable for students taking Marketing Communications as part of a course at degree or diploma level. Contains a wealth of Irish-based examples that bring the theory to life. Provides current case studies, including the most significant sponsorship programme ever witnessed in Ireland, the 2003 Special Olympics World Summer Games and the National Safety Council in Ireland. Numerous checklists to help the reader review key topics. Key words and their meanings are highlighted in the margins. At the end of each chapter, the reader can test their understanding by answering a number of review questions. Practical exercises give students the opportunity to apply the theory in a realistic context. Accompanied by a lecturers' secure website with teaching slides for every chapter and case study teaching notes.

Biografía del autor:

Patricia Medcalf BA(Mod), MBS is a Lecturer in Marketing at the Institute of Technology, Tallaght. She previously worked as Project Director with the corporate and brand identity specialists Enterprise IG (formerly known as The Identity Business). Her marketing communications career commenced with Brann Direct Marketing in the UK. She holds a British Direct Marketing Association Diploma in Direct Marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar usado Ver libro

Gastos de envío: EUR 5,60
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Medcalf, Patricia
ISBN 10: 0717135756 ISBN 13: 9780717135752
Usado Paperback Cantidad: 2
Librería
WorldofBooks
(Goring-By-Sea, WS, Reino Unido)
Valoración
[?]

Descripción Paperback. Estado de conservación: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. de la librería GOR003097355

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 113,52
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,60
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío