Smile in the Mind, A, Witty Thinking in Graphic Design: Revised and Updated Edition

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9780714869353: Smile in the Mind, A, Witty Thinking in Graphic Design: Revised and Updated Edition
From the Publisher:

Forty years of "witty thinking" from over 300 designers, including hundreds of visual examples and interviews with the world's top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art. Features the work of the most prominent designers from across the globe. Includes interviews with over 20 of the world's top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher. An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field.

About the Author:

Beryl McAlhone is a writer with a particular interest in design. She began her career as a journalist, and has edited the women's pages of the Observer and the design magazines Designer and Direction. She now works on a wide variety of design-related assignments. These have included research and writing for the British Design Consultancy Survey, the London Institute and the Chartered Society of Designers. David Stuart was a founding partner and Creative Director of The Partners, the award-winning UK graphic design company. His early career included working as the only designer in an artists' material company, in a little known department of the BBC and in a garret at the Museum of London. He has been President of the D&AD, and has over forty years experience in both design and branding. Greg Quinton, now Executive Creative Director of brand strategy, design and innovation at The Partners, has over 25 years' experience of the design business, working with clients from HSBC to the National Gallery, winning awards along the way from D&AD, the New York Art Director's Club and Gold Lions at Cannes.

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McAlhone, Beryl; Stuart, David
Editorial: Phaidon Press
ISBN 10: 071486935X ISBN 13: 9780714869353
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McAlhone, Beryl; Stuart, David
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Descripción Phaidon Press 2016-03-07, 2016. Paperback. Estado de conservación: New. Rev Upd. 071486935X. Nº de ref. de la librería Z071486935XZN

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Descripción Phaidon Press Ltd, 2016. Estado de conservación: New. Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners Num Pages: 272 pages, illustrations. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 290 x 250 x 23. . . 2016. Rev Upd. Paperback. . . . . . Nº de ref. de la librería V9780714869353

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807148693530000000

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Descripción Phaidon Press Ltd. Estado de conservación: New. Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners Num Pages: 272 pages, illustrations. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 290 x 250 x 23. . . 2016. Rev Upd. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780714869353

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McAlhone, Beryl; Stuart, David
Editorial: Phaidon Press Ltd, United Kingdom (2016)
ISBN 10: 071486935X ISBN 13: 9780714869353
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Descripción Phaidon Press Ltd, United Kingdom, 2016. Paperback. Estado de conservación: New. Revised and expanded ed. 290 x 250 mm. Language: English . Brand New Book. Forty years of witty thinking from over 500 designers, including hundreds of visual examples and interviews with the world s top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas. Nº de ref. de la librería AA99780714869353

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10.

McAlhone, Beryl; Stuart, David
Editorial: Phaidon Press Ltd, United Kingdom (2016)
ISBN 10: 071486935X ISBN 13: 9780714869353
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Phaidon Press Ltd, United Kingdom, 2016. Paperback. Estado de conservación: New. Revised and expanded ed. 290 x 250 mm. Language: English . Brand New Book. Forty years of witty thinking from over 500 designers, including hundreds of visual examples and interviews with the world s top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas. Nº de ref. de la librería AA99780714869353

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