A Smile in the Mind - Revised and Expanded Edition: Witty Thinking in Graphic Design

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9780714869353: A Smile in the Mind - Revised and Expanded Edition: Witty Thinking in Graphic Design

Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners

First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design – a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking.

Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world’s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today’s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death.

The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work.

Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Beryl McAlhone is a London-based writer with a special interest in design.

David Stuart is based in London and is a founding member of the design company, The Partners.

Greg Quinton is based in London and is Executive Creative Director at The Partners.

Nick Asbury is a writer for branding and design, and one half of the creative partnership Asbury & Asbury. He is based in Cheshire, England.

Review:

"An entertaining sourcebook, this is a perfect gift for any designer." —Armin Vit, Absolutely Fulham

"This collection of brilliant work is testament to the endless invention of graphic designers. A landmark book of enduring significance." —Patrick Burgoyne, Creative Review

"The closest thing to a bible for wit and cleverness... provides enough material to turn any project into an opportunity to bring a smile to someone’s face." —Armin Vit, UnderConsideration.com

"Smile after smile in the mind" —Creative Review

"Graphic design is not bend over funny, but as this important book reveals, design humour is what brings the message home." —Steven Heller

"Valuable instruction manual for one of the most useful but difficult-to-judge aspects of contemporary graphics." —Print

"There is... serious, practical wisdom packed in this excellent compendium." —Quartz

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

McAlhone, Beryl; Staurt, David; Quinton, Greg; Asbury, Nick
Editorial: Phaidon Press (2016)
ISBN 10: 071486935X ISBN 13: 9780714869353
Nuevos Paperback Cantidad: 4
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Arroway Books
(Narberth, PA, Estados Unidos de America)
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Descripción Phaidon Press, 2016. Paperback. Estado de conservación: New. Brand New and Unused. Factory sealed. Expedited shipping not available. Nº de ref. de la librería 147054

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Beryl McAlhone, David Stuart, Greg Quinton
Editorial: Phaidon Press Ltd, United Kingdom (2016)
ISBN 10: 071486935X ISBN 13: 9780714869353
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Descripción Phaidon Press Ltd, United Kingdom, 2016. Paperback. Estado de conservación: New. Revised and expanded ed. Language: English . Brand New Book. Forty years of witty thinking from over 500 designers, including hundreds of visual examples and interviews with the world s top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas. Nº de ref. de la librería AA99780714869353

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Beryl McAlhone, David Stuart, Greg Quinton
Editorial: Phaidon Press 2015-10-12 (2015)
ISBN 10: 071486935X ISBN 13: 9780714869353
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Chiron Media
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Descripción Phaidon Press 2015-10-12, 2015. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-05290109

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McAlhone, Beryl; Stuart, David; Quinton, Greg; Asbury, Nick
Editorial: Phaidon Press Ltd (2016)
ISBN 10: 071486935X ISBN 13: 9780714869353
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Descripción Phaidon Press Ltd, 2016. Estado de conservación: New. Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners Num Pages: 272 pages, illustrations. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 290 x 250 x 23. . . 2016. Rev Upd. Paperback. . . . . . Nº de ref. de la librería V9780714869353

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5.

Beryl McAlhone, David Stuart, Greg Quinton
Editorial: Phaidon Press Ltd, United Kingdom (2016)
ISBN 10: 071486935X ISBN 13: 9780714869353
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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[?]

Descripción Phaidon Press Ltd, United Kingdom, 2016. Paperback. Estado de conservación: New. Revised and expanded ed. Language: English . Brand New Book. Forty years of witty thinking from over 500 designers, including hundreds of visual examples and interviews with the world s top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas. Nº de ref. de la librería AA99780714869353

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McAlhone, Beryl; Stuart, David; Quinton, Greg; Asbury, Nick
Editorial: Phaidon Press Ltd
ISBN 10: 071486935X ISBN 13: 9780714869353
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Kennys Bookstore
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Descripción Phaidon Press Ltd. Estado de conservación: New. Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners Num Pages: 272 pages, illustrations. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 290 x 250 x 23. . . 2016. Rev Upd. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780714869353

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McAlhone, Beryl
Editorial: Phaidon Inc Ltd (2016)
ISBN 10: 071486935X ISBN 13: 9780714869353
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Paperbackshop-US
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Descripción Phaidon Inc Ltd, 2016. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780714869353

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Beryl McAlhone, David Staurt, Greg Quinton, Nick Asbury
Editorial: Phaidon Press (2016)
ISBN 10: 071486935X ISBN 13: 9780714869353
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Descripción Phaidon Press, 2016. Oversized Paper Back. Estado de conservación: New. Nº de ref. de la librería 2745412

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Beryl McAlhone, David Stuart, Greg Quinton, Nick Asbury
Editorial: Phaidon Press Ltd 2016-02-15, London (2016)
ISBN 10: 071486935X ISBN 13: 9780714869353
Nuevos paperback Cantidad: 10
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Blackwell's
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Descripción Phaidon Press Ltd 2016-02-15, London, 2016. paperback. Estado de conservación: New. Nº de ref. de la librería 9780714869353

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Descripción PHAIDON, 2016. Estado de conservación: New. Nº de ref. de la librería GH9780714869353

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