Sellebrity: My Angling and Tangling With Famous People

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9780714842844: Sellebrity: My Angling and Tangling With Famous People

Born in the Bronx to Greek immigrant parents, George Lois left art school in his sophomore year and ultimately landed in the advertising department at CBS. He joined Doyle Dane Bernbach as an art director in 1959, immediately establishing himself as the talented enfant terrible of the American adverting industry. He left to start his own agency, Papert Koenig Lois, in 1961, where his seminal ads for such products as Smirnoff vodka and Coty cosmetics established him as a media darling as well as a master of the provocative sell. In October 1962 he began designing covers for Esquire magazine, among them the famed Andy Warhol shot, Muhammad Ali as St Sebastian (1967), and Claudia Cardinale, in a transparent vinyl dress, straddling a motorcycle (1966).

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About the Author:

George Lois, a native New Yorker, joined Doyle Dane Bernbach as an art director in 1958 and started his first agency in 1960. He is the recipient of an AIGA Gold Medal, among other honours, and the author of two books on advertising. He continues to consult for major corporations.

Review:

"At the pulsating intersection of 60s iconography and iconoclasm stood George Lois, genius adman, who went on to sock it to the nation's eyeballs as Esquire's cover designer. As he publishes his visual memoir, Lois says he has no heirs. He may be right.$ellebritytoots its horn as loud and proud as the photo of Muhammad Ali that shouts from the cover."-Vanity Fair "Packed full of amusing, insightful and always idiosyncratically opinionated anecdotes. Not to be missed."-Creative Review "Fascinating and lavishly illustrated... For anyone interested in how celebrity becomes iconography, in how fame sells, or in the huge creative boom in advertising in the Sixties, this book is unmissable."-OK! "Inspirational... Lois produced some of the most memorable covers in magazine history."-Esquire "Will make you look trendy."-Tatler "Irreverent in the extreme with no apparent order... However, the lack of order does lend itself well to the content, which is stunningly original. The images generally have a real 'stand-alone' quality which makes $ellebrity a real page-turner... Master of the aesthetic sell, he does not need to try hard to convince us of his genius."-baseline

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1.

George Lois
Editorial: Phaidon Press Ltd, United Kingdom (2003)
ISBN 10: 0714842842 ISBN 13: 9780714842844
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
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Descripción Phaidon Press Ltd, United Kingdom, 2003. Hardback. Estado de conservación: New. Language: English . Brand New Book. Legendary American adman and image-maker, George Lois was a leader of the 1960s Creative Revolution and the mastermind behind an astonishing array of witty and audacious advertising and branding campaigns, political spots, public service announcements, and unforgettable magazine covers during his 50-year career. Among Lois creations are the I want my MTV campaign that first featured Mick Jagger; the introduction of Xerox culture showing a chimpanzee deftly making photocopies, the concept and name for the ubiquitous frozen-food product Lean Cuisine, dozens of controversial covers for Esquire magazine (including Andy Warhol drowning in a can of Campbells soup), and the legendary Think Small campaign for Volkswagen. Lois recounts all of these and more than 140 others in this historic and entertaining tome showcasing his most influential celebrity campaigns and covers, and featuring the super famous, from Jacqueline Onassis to Elvis. Illustrated with the original ads and images, $ellebrity presents the stories behind the ads, explaining how each ad was conceived and produced, and the unexpected pitfalls, scuffles, and friendships that ensued as Lois angled and tangled with the stars. $ellebrity embodies not only a mesmerizing personal album filled with exclusive insider information, but an incomparable defining document of the zeitgeist of an American era spanning over half a century - as seen through Lois dynamic eye. Nº de ref. de la librería EAS9780714842844

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Lois, George
Editorial: Phaidon Press Ltd (2003)
ISBN 10: 0714842842 ISBN 13: 9780714842844
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Descripción Phaidon Press Ltd, 2003. Estado de conservación: New. 2003. 1st. Hardcover. . . . . . Nº de ref. de la librería V9780714842844

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Lois, George
Editorial: Phaidon Press Ltd
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Descripción Phaidon Press Ltd. Estado de conservación: New. 2003. 1st. Hardcover. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780714842844

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George Lois
Editorial: Phaidon Press Ltd, United Kingdom (2003)
ISBN 10: 0714842842 ISBN 13: 9780714842844
Nuevos Tapa dura Cantidad: 10
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The Book Depository US
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Descripción Phaidon Press Ltd, United Kingdom, 2003. Hardback. Estado de conservación: New. Language: English . Brand New Book. Legendary American adman and image-maker, George Lois was a leader of the 1960s Creative Revolution and the mastermind behind an astonishing array of witty and audacious advertising and branding campaigns, political spots, public service announcements, and unforgettable magazine covers during his 50-year career. Among Lois creations are the I want my MTV campaign that first featured Mick Jagger; the introduction of Xerox culture showing a chimpanzee deftly making photocopies, the concept and name for the ubiquitous frozen-food product Lean Cuisine, dozens of controversial covers for Esquire magazine (including Andy Warhol drowning in a can of Campbells soup), and the legendary Think Small campaign for Volkswagen. Lois recounts all of these and more than 140 others in this historic and entertaining tome showcasing his most influential celebrity campaigns and covers, and featuring the super famous, from Jacqueline Onassis to Elvis. Illustrated with the original ads and images, $ellebrity presents the stories behind the ads, explaining how each ad was conceived and produced, and the unexpected pitfalls, scuffles, and friendships that ensued as Lois angled and tangled with the stars. $ellebrity embodies not only a mesmerizing personal album filled with exclusive insider information, but an incomparable defining document of the zeitgeist of an American era spanning over half a century - as seen through Lois dynamic eye. Nº de ref. de la librería EAS9780714842844

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George Lois
Editorial: Phaidon Press (2003)
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Descripción Phaidon Press, 2003. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0714842842

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George Lois
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Descripción Phaidon Press, 2003. Hardcover. Estado de conservación: New. Signed. Brand New. 100% Money Back Guarantee! Ships within 1 business day, includes tracking. Carefully packed. Successful business for 25 Years!. Nº de ref. de la librería mon0000002533

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George Lois
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Descripción Phaidon Press, 2003. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0714842842

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Descripción Feb 27, 2003. Estado de conservación: New. brand new; despatched promptly and well-packed from UK warehouse. Nº de ref. de la librería OM-HGQV-NIAB

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Lois, George
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Descripción Phaidon Press. Hardcover. Estado de conservación: New. 0714842842 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI2122600508

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Lois, George
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Descripción Hachette Book Group. Estado de conservación: New. Brand New. Nº de ref. de la librería 0714842842

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