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Reseña del editor:
This is an introduction to marketing in an A-Z format. It includes all the key marketing concepts, plus some individual perceptions of the author's, in 26 brief chapters keyed to the individual letters of the alphabet. From advertising, agencies and analysis via grey markets, the J-curve, network and relationship marketing to value and velocity. This book is designed for business people and students who know marketing is a key business factor - but have had little or no training in it.
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- EditorialRandom House Business Books
- Año de publicación1992
- ISBN 10 0712698345
- ISBN 13 9780712698344
- EncuadernaciónTapa blanda
- Número de páginas304
EUR 5,25
Gastos de envío:
EUR 5,31
De Reino Unido a Estados Unidos de America
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Need-to-Know Marketing: An Accessible A to Z Guide
Publicado por
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(1992)
ISBN 10: 0712698345
ISBN 13: 9780712698344
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Paperback
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Valoración
Descripción Paperback. Condición: Very Good. Need-to-Know Marketing: An Accessible A to Z Guide This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780712698344
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Need-to-Know Marketing: An Accessible A to Z Guide
Publicado por
Random House UK
(1992)
ISBN 10: 0712698345
ISBN 13: 9780712698344
Antiguo o usado
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002364483
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Need-to-Know Marketing: An Accessible A to Z Guide
Publicado por
Random House Business Books
(1992)
ISBN 10: 0712698345
ISBN 13: 9780712698344
Antiguo o usado
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Nº de ref. del artículo: CHL9569306
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Imagen de archivo
Need-to-Know Marketing: An Accessible A to Z Guide
Publicado por
- -
(1992)
ISBN 10: 0712698345
ISBN 13: 9780712698344
Antiguo o usado
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780712698344
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EUR 5,25
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