A first time account of East India Company from the perspective of Indian business history.
For over 200 years, the East India Company was the largest and most powerful mercantile firm in Britain and Asia. Set up to procure Asian goods for British consumers, the Company s business network spanned Persia, India, China, Indonesia and North America. In the late 1700s, its career took a dramatic turn as the Company lost ground as a trading firm, but founded an empire in India. Why did a merchant firm end up being an empire builder? Why did politics mesh so closely with the conduct of business in this time?
This new account of the East India Company answers these questions by taking a fresh look at the world of Indian business. The story fits together many pieces of a vast jigsaw puzzle, and shows how trading in India changed the Company and how the Company changed Indian business.
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Tirthankar Roy teaches economic history in the London School of Economics and Political Science. His book The Economic History of India 1857 1947, now in its third edition, has changed the way Indian economic history is studied and taught worldwide.
Gurcharan Das is a world-renowned author, commentator and public intellectual. His bestselling books include India Unbound and The Difficulty of Being Good.
The East India Company is an interesting inspection of how a colonial company defined the way we do business today --BusinessWorld
One of the first major attempts to tell the company s story from an Indian business perspective --Financial Express
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Descripción Penguin, 2012. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110670085073