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Descripción hardcover. Condición: new. On the tour and inside the mind of Johan Bruyneel the winningest team leader in cycling history and the mastermind behind the success of the worlds most celebrated champion Lance ArmstrongJohan Bruyneel knows what it takes to win In 1998 this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said Look if were going to ride the Tour we might as well win In that powerful phrase a dynasty was born With Bruyneel as his team director Lance Armstrong seized a record seven straight Tour de France victories In the meantime Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar in 2007 he took the Tour de France title with a young new team and a lot of nerve sealing his place in sports history foreverWe Might as Well Win takes readers behind the scenes of this amazing nineyear journey through the Alps and the Pyrenees revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life We witness Bruyneels neardeath crash and comeback as a rider We are privy to the many ways he and Armstrong outsmarted their opponents We listen in on the teams race radios to hear the secret strategies that inspire greatness from a disparate team We learn how to make sure not winning isnt the same as losing as Bruyneel struggles to prove himself postArmstrong with new riders new strategies and skeptics around every cornerWhether mounting a difficult climb or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads or looking a future legend in the eye and willing him to believe Bruyneel is and has always been the consummate winner Readers will relish this inside tour. Nº de ref. del artículo: DADAX0618879374
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