Rise Above the Noise: How to Stand Out at the Marketing Interview

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9780615978420: Rise Above the Noise: How to Stand Out at the Marketing Interview

LAND THAT MARKETING JOB...TODAYSeeking a marketing or brand management position? Get Rise Above the Noise. Author and professional interview coach, Lewis C. Lin, provides you an industry insider's perspective on how to answer the most common and difficult marketing interview questions. Rise Above the Noise reveals: 

  • Sample answers to most important marketing interview questions
  • Frameworks on how to tackle marketing case questions including pricing, marketing plans, positioning statements, advertising critiques and private label competition
  • Biggest mistakes marketing candidates make at the interview and how to avoid them
  • Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you
Questions and answers covered in the book include: 
  • What promotional strategies would you use for a Honey Nut Cheerios campaign?
  • Develop a social good campaign for Teavana.
  • Should Hidden Valley increase the price of its ranch dressing?
  • Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
  • Tell me about a terrible product that's marketed well.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

PRAISE FOR RISE ABOVE THE NOISE
"For aspiring marketers, Lewis Lin's Rise Above the Noise provides a solid grounding, with concrete examples and exercises, on how to stand out during a marketing interview and land that job of your dreams." -- Luanne Calvert, Chief Marketing Officer, VIRGIN AMERICA
"There's so much confusion on how to succeed at the marketing interview, especially challenging case questions. Rise Above the Noise examines the most common and challenging interview questions including developing marketing plans, launching new products and dealing with private label competition." -- Philipp von Holtzendorff-Fehling, Chief Marketing Officer, AMERICAN HOME SHIELD, SERVICEMASTER and Former Vice President Marketing, T-MOBILE USA
"Lewis Lin presents both classic and new marketing cases - along with right and wrong approaches - to sharpen your interview impact. Useful for new graduates and mid-career professionals, Rise Above the Noise contains marketing analogs and role plays to help you elevate yourself above other candidates." -- Dan Frechtling, Vice President Global Website Products, HIBU PLC and Former Vice President, MATTEL
"I have interviewed countless candidates for marketing roles, and I wish more of them could attack problems this smartly. Follow the step-by-step guidance in this book, and you will set yourself apart from other candidates and succeed in your marketing interviews." -- Scott Shrum, Former Brand Manager, S.C. JOHNSON & SON
"With the intense competition out there for top marketing jobs, Rise Above the Noise is a practical yet thorough guide on how you can ace your interview and land the job of your dreams." -- Jason Jennings, Former Senior Marketing Manager, GENERAL MILLS

About the Author:

LEWIS C. LIN is CEO of Impact Interview, an interview coaching firm. Lewis was named by CNN as one of the "top 10 job tweeters you should be following." He has also been featured on FOX, ABC News, San Francisco Chronicle, The Atlantic, The Telegraph, and Business Insider.

Before Impact Interview, Lewis was Microsoft's Director of Product Management. Prior to Microsoft, he worked at Google, leading new AdWords product launches.

Lewis holds a B.S. in computer science from Stanford University and an M.B.A. from Northwestern University's Kellogg School of Management. He lives in Seattle.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción Impact Interview, United States, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.In Rise Above the Noise, the author gives an industry insider s perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they re looking for it, and how to deliver it Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that s marketed well. And more. Nº de ref. de la librería APC9780615978420

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Descripción Impact Interview, United States, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****. In Rise Above the Noise, the author gives an industry insider s perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they re looking for it, and how to deliver it Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that s marketed well. And more. Nº de ref. de la librería APC9780615978420

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Descripción Impact Interview. Paperback. Estado de conservación: New. Paperback. 236 pages. Dimensions: 8.9in. x 6.0in. x 0.8in.LAND THAT MARKETING JOB. . . TODAYSeeking a marketing or brand management position GetRise Above the Noise. Author and professional interview coach, Lewis C. Lin, provides you an industry insiders perspective onhow to answer the most common and difficult marketing interview questions. Rise Above the Noise reveals: Sample answers to most important marketing interview questionsFrameworks on how to tackle marketing case questions including pricing, marketing plans, positioning statements, advertising critiques and private label competitionBiggest mistakes marketing candidates make at the interview and how to avoid themInsider tips on just what interviewers are looking for and how to answer so they cant say NO to hiring youQuestions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaignDevelop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressingKit Kat sales declined year-over-year. Why is that, and what would you do to address itTell me about a terrible product thats marketed well. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780615978420

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