"Sinopsis" puede pertenecer a otra edición de este libro.
Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now.
-- Ben Rothke,
(Ben Rothke)If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book.
-- T. Michael Testi,
(T. Michael Testi)If you are trying to explain why your company needs a social media presence, hand this book to your boss. He'll thank you for it.
-- Lisa Martin,
(Lisa Martin)After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics.
-- Thomas E. Weber,
(Thomas E. Weber)Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
"Sobre este título" puede pertenecer a otra edición de este libro.
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