Branson: Behind the Mask - Tapa blanda

Críticas

I think all journalists would benefit from reading Branson: Behind the Mask... Bower paints Branson as a showman who often fails to live up to his promises. (Roy Greenslade Guardian)

The book is subtitled Behind the Mask. Like in The Wizard of Oz, Bower is suggesting that behind the mask is nothing but a flim-flam merchant selling fantasies. (Nicholas Blincoe Daily Telegraph)

Nuggets of pure gold from original reporting. (Dominic O'Connell Sunday Times)

Reseña del editor

Is Richard Branson's image as a model for aspiring entrepreneurs throughout the world still credible?

In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone and Conrad Black, dares to explore the reality behind the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer.