Handbook of NLP: A Manual for Professional Communicators - Tapa dura

'This book is a clear and comprehensive handbook about all aspects of NLP...the author has provided complex information in a very readable manner, low in jargon (no mean feat!) and practical. The depth and breadth of topics covered cannot be faulted. For anyone looking for detailed information about all aspects of NLP this one text is essential for you.' Institute of Training and Occupational Learning (www.itol.co.uk) 'Any professional seeking to understand the theory and to apply the techniques in their communications and training interventions will find this guide an invaluable resource.' HRD Ireland '...ideal for dipping into as each chapter stands alone. Alder has an engaging and pracmatic style that holds your attention - with helpful diagrams that bring key concepts to life...if your business is business, you'll struggle to find a reference manual that explains the essentials better than the Handbook of NLP.' Voice of NLP 'I wholeheartedly recommend this book on several counts: ... it is like having Harry Alder there talking you through all the concepts. ... Secondly, the handbook is comprehensive and logically sequenced...Thirdly, the 20 sets of personal exercises allow for assimilation of knowledge and skills, as well as reflection and deeper self-knowledge and understanding. Fourthly, the handbook can be read as a textbook from beginning to end (which for a novice I would recommend) or for dipping into to expand current knowledge levels or as a reference or revision aid for more advanced readers. Fifthly, this handbook provides for continuing professional development at a personal level and within our professional roles as staff developers in respect of interviewing, appraisal, coaching, training, making speeches and presentations and negotiation skills. Finally, the handbook contains a comprehensive list of organisations providing training in NLP in the UK.' Journal of the National Association for Staff Development, June 2003 "...a very useful compendium of NLP knowledge and an excellent course book for all marketing students - and NLP is a must for all in the communications business." Institute of Direct Marketing, Nov 2002 'Any human resources professional seeking to understand the theory of NLP and to apply the techniques in their communications will find this comprehensive guide an invaluable resource.' George Kearns, HRD IRELAND

Since its Californian beginnings a generation ago, Neurolinguistic Programming (NLP) has won world-wide recognition as probably the most powerful set of tools available for improving communication, thinking and problem-solving. Derived from the study of leading practitioners in fields as disparate as psychotherapy and selling, NLP is now used extensively in business, management, human resource development and sport. Dr Alder's Handbook brings together in one volume the ideas and skills involved in applying NLP to achieve superior performance at both the personal and the professional level. Part 1 sets out the underlying principles and introduces key concepts such as outcomes, representational systems, anchoring, modelling and reframing, together with the techniques required for putting them to work. Part 2 shows how to use NLP in training, selling, negotiating, interviewing, coaching and presentation. Throughout the text there are examples and exercises designed to help readers profit from, rather than simply understand, the procedures described. Other valuable features include a glossary of terms and a sources and resources section containing an annotated reading list and details of organizations offering NLP training. Anyone seeking a comprehensive guide to NLP theory and practice need look no further.