Artículos relacionados a SONIC BOOM PA: How Sound Transforms the Way We Think,...
Reseña del editor
But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core.
Contraportada
“Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.”—EW.com
Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sound’s effects on every aspect of our lives.
You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core.
“I’ve spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we’ve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby
JOEL BECKERMAN is the founder and lead composer of Man Made Music and has created unique sonic branding strategies for companies such as Disney, Mercedes, and AT&T.
TYLER GRAY is an editorial director for Edelman in the New York City office. He was recently editorial director for Fast Company and is the author of The Hit Charade.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialMarBksHMH
- Año de publicación2015
- ISBN 10 0544570162
- ISBN 13 9780544570160
- EncuadernaciónTapa blanda
- Número de páginas208
Comprar nuevo
Ver este artículo
EUR 14,37
Gastos de envío:
EUR 2,37
A Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen de archivo
The Sonic Boom : How Sound Transforms the Way We Think, Feel, and Buy
Publicado por
HarperCollins Publishers, 2015
ISBN 10: 0544570162
ISBN 13: 9780544570160
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Used book that is in almost brand-new condition. Nº de ref. del artículo: GRP93186631
Cantidad disponible: 1 disponibles
Imagen de archivo
The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Publicado por
Mariner Books, 2015
ISBN 10: 0544570162
ISBN 13: 9780544570160
Antiguo o usado
paperback
Librería: HPB-Ruby, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_398570512
Cantidad disponible: 1 disponibles
Imagen de archivo
The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Publicado por
Mariner Books, 2015
ISBN 10: 0544570162
ISBN 13: 9780544570160
Antiguo o usado
paperback
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_405151861
Cantidad disponible: 1 disponibles
Imagen de archivo
The Sonic Boom How Sound Trans
Publicado por
Mariner Books, 2015
ISBN 10: 0544570162
ISBN 13: 9780544570160
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00043037814
Cantidad disponible: 3 disponibles
Imagen de archivo
The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Publicado por
Mariner Books, 2015
ISBN 10: 0544570162
ISBN 13: 9780544570160
Antiguo o usado
Tapa blanda
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.79. Nº de ref. del artículo: 0544570162-2-3
Cantidad disponible: 1 disponibles
Imagen de archivo
The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Publicado por
Mariner Books, 2015
ISBN 10: 0544570162
ISBN 13: 9780544570160
Antiguo o usado
Tapa blanda
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 0.79. Nº de ref. del artículo: 353-0544570162-gdd
Cantidad disponible: 1 disponibles
Imagen de archivo
The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Good. Reprint. "Music defines us. Joel Beckerman knows. Let him tell you all about it." -Anthony BourdainEqual parts sociological study and business advice, using unique everyday examples-for instance, how the fate of the Chilis fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience-to explain how sound effects our mood and shopping habits.-EW.comSound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sounds effects on every aspect of our lives.You dont need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how theyre perceived by their audiences, and gain a competitive edge. Whether youre a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of boom moments-transcendent instants when sound connects with a listeners emotional core.Ive spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that weve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life. -Moby. Nº de ref. del artículo: SONG0544570162
Cantidad disponible: 1 disponibles
Imagen de archivo
The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Publicado por
Mariner Books October 2015, 2015
ISBN 10: 0544570162
ISBN 13: 9780544570160
Antiguo o usado
Trade Paperback
Librería: Books End Bookshop, Syracuse, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Trade Paperback. Condición: Very Good. Estado de la sobrecubierta: None. Light tanning and edgewear. ; 5.3125 X 0.52 X 8 inches; 208 pages. Nº de ref. del artículo: 467385
Cantidad disponible: 1 disponibles
Imagen del vendedor
Sonic Boom : How Sound Transforms the Way We Think, Feel, and Buy
Publicado por
Mariner Books, 2015
ISBN 10: 0544570162
ISBN 13: 9780544570160
Antiguo o usado
Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 23874210
Cantidad disponible: 5 disponibles
Imagen del vendedor
Sonic Boom : How Sound Transforms the Way We Think, Feel, and Buy
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 23874210-n
Cantidad disponible: 5 disponibles