Book by Jamieson Kathleen Hall Campbell Karlyn Kohrs
"Sinopsis" puede pertenecer a otra edición de este libro.
Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public. This edition includes updated coverage throughout including the Internet's role in media, politics, and advertising.
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A Estados Unidos de America
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Good. Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: U07L-01079
Cantidad disponible: 1 disponibles
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Nº de ref. del artículo: 9846380
Cantidad disponible: 1 disponibles
Librería: Buchmarie, Darmstadt, Alemania
Condición: Good. Nº de ref. del artículo: 2991726_7df_3x
Cantidad disponible: 1 disponibles